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Saturday, October 24, 2020

Archive for the 'Featured Snippets' Category

Creating Content That Wins Featured Snippets

Featured Snippets give you that special position where you stand a chance to grab the searchers’ attention. iPullRank contributor Nathan Turner has shared some useful ways to create content that enables you to make it to appear in Google’s featured snippets. Turner says, “As we noted back in January, Featured Snippets went through some pretty major changes earlier this year. Featured Snippets are no longer that coveted “0” position and now occupy the number 1 position. Also, this update made it so you cannot have the same URL rank in a Featured Snippet and in the first page’s... [...]

The Hands-on Guide to Winning Featured Snippets [Guide]

Rank Ranger’s  Darrell Mordecai has published ‘The Hands-on Guide to Winning Featured Snippets’ to improve your marketing performance using Google featured snippets. Mordecai says, “In this post, I’ll be covering how to take your research from the previous post, and put it into action. Before we jump in, we first need to understand user intent. UNDERSTANDING USER INTENT FOR WINNING FEATURED SNIPPETS User intent refers to what the searcher is looking for when typing a query into Google. It’s where Google meets the user by presenting content. The user has a burning question... [...]

Aja Frost on Topic Clusters, Featured Snippets, Image SEO & Suggested Clips [Video]

A well-developed SEO strategy focuses on multiple dimensions of achieving to achieve rankings in search engines. You need to consider different ways to influence search engines and secure higher placement. Topic clusters, featured snippets, image SEO etc. are some of the techniques that help you to make most from your SEO efforts. Rusty Brick has published a video interview with HubSpot’s Aja Frost. In this video Frost talks about the importance of Topic Clusters, Featured Snippets, Image SEO & Suggested Clips. Brick says, “Aja Frost (@ajavuu) is the senior SEO strategies at Hubspot,... [...]

Featured Snippets Essentials: What to Know & How to Target [On-Demand Webinar]

MOZ team has made available an on-demand webinar ‘Featured Snippets Essentials: What to Know & How to Target’ to help you understand how to use featured snippets for your marketing. This webinar is presented by Britney Muller, Senior SEO Scientist at Moz. Watch this webinar to learn: Understand the different types of featured snippets and how Google dishes them out; Identify and track opportunities for your business to win on the SERPs; Use Moz tools like STAT to help you stay on top of your SEO game. Featured Snippets Essentials: What to Know & How to Target MOZ  [...]

Featured Snippets: What to Know & How to Target [Video]

Google’s featured snippets allow you to get a special position on search result pages. The snippets capture most appropriate description that satisfies the searcher question. MOZ team has published a new video ‘Featured Snippets: What to Know & How to Target’ featuring Britney Muller. Watch this video to learn how you can take apt advantage of snippets. MOZ team says, “Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured... [...]

How to Feature Your Content in Featured Snippets!

Google displays featured snippets at the top of its Organic results. The snippets show the extracts from the web pages that answer search engine queries. Portent contributor Evan Hall has shared an article on how you can compete to get listed in the featured snippets. Hall says, “Your content must rank on the first page of Google’s search results to be eligible for a featured snippet. SEMrush and Ahrefs have done research in the past to see where the source pages of featured snippets rank, and over 99% of the time pages in the first 10 blue links are the source. However, your page... [...]

Dealing with the evolution of featured snippets [podcast]

Google has launched Featured Snippets to provide its users with a concise, direct answer to their questions. The snippets present these answers on the search results page, without the users having to click through to a specific result. Rank Ranger’s Mordy Oberstein has published a new ‘The In Search’ podcast on how to use featured snippets in your marketing. This podcast featuring Nigel Stevens, CEO & Growth Lead at Organic Growth Marketing. Listen to this podcast and learn: What tips the scales when Google chooses content for its Featured Snippets? How can you know? How... [...]

Monitoring Featured Snippets [MOZ Video]

MOZ has published the Whiteboard Friday video featuring Britney Muller talking about ‘Monitoring Featured Snippets’. The MOZ team says, “We’ve covered finding featured snippet opportunities. We’ve covered the process of targeting featured snippets you want to win. Now it’s time for the third and final piece of the puzzle: how to monitor and measure the effectiveness of all your efforts thus far. In this episode of Whiteboard Friday, Britney shares three pro tips on how to make sure your featured snippet strategy is working”. Monitoring Featured Snippets MOZ  [...]

How to Target Featured Snippet Opportunities [MOZ Video]

MOZ has published the Whiteboard Friday video featuring Britney Muller on ‘How to Target Featured Snippet Opportunities’. The MOZ team says, “Once you’ve identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our “Featured Snippet Opportunities” series focused on how to discover places where you may be able to win a snippet, but today we’re focusing on how to actually make changes that’ll help you do that. Give a warm, Mozzy welcome to Britney as she shares pro tips and examples of how... [...]

How to Discover Featured Snippet Opportunities [MOZ Video]

MOZ has published the Whiteboard Friday video featuring Britney Muller on ‘How to Discover Featured Snippet Opportunities’. The MOZ team says, “Winning featured snippets is one of the best ways to get visibility on page one of Google’s SERPs. It’s a competitive environment, though, and there are tons of specific considerations when it comes to increasing your chances of earning that spot. Today’s Whiteboard Friday, number one of an upcoming three-part series, is brought to you by Moz’s resident SEO and mini-pig advocate, Britney Muller. She covers the... [...]