Emotional targeting in marketing focuses on appealing to customers’ feelings and values rather than just logic. By tapping into emotions like joy, trust, or aspiration, brands can create stronger and lasting connections. Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Emotional Targeting: A Proven Path to More Leads and Sales’ featuring Talia Wolf. It covers the following: What Can Emotional Targeting Do for Marketers Step 1:... [...]

Monitoring competitor campaigns in paid search reveals their keyword strategies, ad messaging, and positioning. This insight helps businesses refine their own campaigns to stay competitive and capture more market share. Search Engine Journal contributor Tim Jensen has published an article featuring useful tips for running competitor campaigns in paid search. He says, “Google and Microsoft allow you to bid on your competitor’s name within keywords (and this right has even been tested in the courts here and here.), but you cannot directly mention a trademarked brand name (that... [...]

The future of B2B sales will be shaped by data-driven insights, personalization, and AI-powered automation. Relationships will remain central, but technology will streamline processes and accelerate decision-making. Gartner is hosting a webinar, ‘ Live SEO Fixes for Real Websites: Gain Authority and AI Search Visibility’ on Thursday, August 28, 2025. The Gartner team says, “You’ll gain practical recommendations for thriving in a volatile B2B environment. Plus, walk away from this session with answers to your vital questions and recommended actions to help... [...]

Sales Xpert was created to help people who are pouring money into ads and still not getting leads or sales. It’s a smart solution to get ready-to-buy leads directly, without spending on ads. Sales Xpert offers you: ❌ No gimmicks. ✔️ Real strategies ✔️ Real results. 👉 Get your free audit now: Sales Xpert Audit. Most marketing agencies focus on improving likes and views. Sales Xpert focuses on conversions and ROI. Thy help you attract high-quality leads, build trust, and convert them – all without complicated tools or ad spend. Isn’t it time your marketing actually brought... [...]

Authority builds trust and credibility, making search engines more likely to rank a website higher. Combined with AI-driven search visibility, it ensures that content reaches the right audience with relevance and impact. Search Engine Land is hosting a webinar, ‘ Live SEO Fixes for Real Websites: Gain Authority and AI Search Visibility’ on Tuesday, September 9, 2025, at 1.00 am EDT. The SEL team says, “Join SEO experts Garrett French, Lee Foot, and James Wirth for a 45-minute hands-on SEO workshop where real websites submitted by webinar registrants are evaluated... [...]

Customer insights help businesses understand buyer behavior, preferences, and pain points more deeply. Leveraging these insights allows companies to tailor strategies, personalize offers, and ultimately drive higher sales growth. Search Engine Journal is hosting a webinar, ‘In-House Marketers: How To Use Customer Insights To Boost Sales Now From AI Search’ on Wednesday, September 3, 2025, at 2.00 pm ET. The SEJ team says, “You’ll Learn: How to map the real AI search customer journey. Where to uncover... [...]

Youth marketing focuses on engaging younger audiences by understanding their values, trends, and digital behaviors. It leverages creativity, authenticity, and social platforms to build lasting brand connections with the next generation. Digital Marketing Institute has published a new episode of the DMI podcast titled ‘How to Get Youth Marketing Right’. The DMI team says, “This episode digs into how marketing to under-18s must balance creativity with a deep understanding of cognitive development, parental expectations, and platform dynamics. Maurice also explains how his agency... [...]

Digital Asset Management (DAM) systems streamline the storage, organization, and retrieval of media files, ensuring brand consistency and efficiency. When integrated with content operations, they enable smoother workflows, faster collaboration, and better content lifecycle management. Content Marketing Institute is hosting a webinar, ‘Is Your DAM and Content Operation Ready for GenAI?’ on Wednesday, September 3, 2025, at 2.00 pm ED. The CMI team says, “You’ll discover: How to rethink your DAM’s role in modern content operations Best practices for managing and governing... [...]

An AI Content Score measures the quality, clarity, and relevance of digital content using artificial intelligence tools. It helps creators optimize their writing for engagement, SEO, and audience alignment. Conductor contributor Jenny Li has published a detailed article on AI Content Score. She says, “As AI changes the search landscape, old quality metrics are obsolete. Meet AI Content Score—a new standard for content quality for the AI era. The world of content is changing faster than ever. The rise of AI content generation has unlocked unprecedented speed and scale, but it’s... [...]

Personal branding courses help individuals build a strong, authentic identity that showcases their strengths, values, and expertise. They provide strategies to enhance visibility, credibility, and career opportunities in a competitive market. Copyblogger contributor Charles Miller has published an article featuring 10 personal branding courses. He says, “There isn’t a single “best” personal branding course, as each is tailored to slightly different goals and offers different levels of support. Here’s an overview of the system we used to evaluate each of these courses: Who it’s... [...]