HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘Use This Trick to Make GPT-5 Write Like a Pro’. It covers the following: Testing GPT-5 for Creative Writing Extracting Customer Language & Insights Crafting Ideal Customer Profiles Veo3 Ad: From Chaos to Clarity Tailoring AI Content to Audiences AI: Creative Assistant, Not Creator. HubSpot [...]
This is a reminder for the Emarketer webinar on August 21, 2025. Commerce media ad spending is on track to surpass $100 billion by 2028—but its rapid growth trajectory has laid bare foundational challenges exacerbated by an increasingly crowded landscape. EMARKETER is hosting a webinar, ‘Commerce Media is Full of Promise—If You Can Overcome These 3 Challenges’ on Thursday, August 7, 2025, at 2.00 pm ET. The EMARKETER team says, “As retail media networks’ growth momentum is slowing, advertisers face increasing budget scrutiny, and non-retail challengers are staking... [...]
Search Engine Land has published a new guide, ‘A technical SEO blueprint for GEO: Optimize for AI-powered search’. Lauren Busby says, “Boost your chances of being cited in AI answers with these four technical SEO tactics that power visibility in generative search. When it comes to AI-powered search, visibility isn’t just about ranking – it’s about being included in the answer itself. That’s why generative engine optimization (GEO) matters. The same technical SEO practices that help search engines crawl, index, evaluate, and rank your content also improve your chances... [...]
Content Marketing Institute has published a new video, ‘Authentic Beats Perfect’. The CMI team says, “As marketers increasingly chase “authentic AI” perfection, they’re overlooking a fundamental truth about audience relationships: They’re built on real human value. So, how should brands form, nurture, and scale their relationships in a world reshaped by machines and heightened customer expectations? Robert Rose suggests rehumanizing your experience to deliver mutual benefit and greater emotional resonance. In this week’s Rose-Colored Glasses, he explores ways... [...]
Diggy the Miner (aka Diggy Miner, aka Diggy Miner AI, aka Diggy — the sales page uses all 4 names) makes web research easier by using AI to do the majority of the work. Getting the data is just half the battle. The real challenge? Figuring out what it actually means. Diggy the Miner simplifies both stages. Most web scrapers leave you with massive spreadsheets that take hours to read and analyze. With Diggy Miner AI, that problem disappears. Here’s an example of how it works: ✅ Ask simple questions — Which competitor has the lowest price? Which products have the best reviews? ✅ Chat directly... [...]
This is a reminder for the SEJ webinar on August 21, 2025. AI marketing uses machine learning and data analytics to automate, optimize, and personalize campaigns for better customer engagement. It empowers brands to predict trends, deliver targeted content, and achieve higher ROI with greater efficiency. Search Engine Journal is hosting a webinar, ‘6 AI Marketing Myths That Are Slowing You Down & Draining Your Budgets’ on Thursday, August 21, 2025, at 2.00 pm ET. The SEJ team says, “This webinar challenges the “set it and... [...]
Remixing, recycling, and repurposing content maximize the value of existing material by adapting it for new formats and audiences. This approach saves time, boosts reach, and ensures consistent brand visibility across platforms. Content Marketing Institute has published an article featuring 15+ ideas for remixing, recycling, and repurposing content. Ann Gynn says, “Marketing teams create a lot of content. A writer crafts articles for the blog. A visual creator produces videos for YouTube. A designer develops infographics and reports. A social media specialist puts together posts for multiple... [...]
Webinars help achieve marketing success by building trust, educating audiences, and showcasing expertise in real time. They create interactive engagement that drives lead generation, brand visibility, and customer loyalty. ON24 has published a new guide, ‘Multiply Your Marketing Success Before, During and After The Webinar’. The ON24 team says, “This guide will show you how to: Multiply your audience before the webinar — harness first-party data and segmentation across owned, earned and paid channels to fuel registration and attendance. Multiply your engagement during the... [...]
Improving SEO visibility is essential for attracting organic traffic, enhancing brand credibility, and reaching the right audience at the right time. Strong visibility ensures higher rankings in search results, leading to better engagement and conversions. Search Engine Journal is hosting a webinar, ‘How We Earned 1,000+ Links — and Boosted SEO Visibility Across Google & AI Overviews’ on Wednesday, August 27, 2025, at 2.00 pm ET. The SEJ team says, “In this webinar, you’ll discover the exact strategy one team used to earn... [...]
Query fan-out is the process of sending a single query to multiple systems or data sources simultaneously to gather results faster. It improves performance and coverage but can increase system load and complexity in managing responses. Semrush contributor Rachel Handley has published an article answering the question, ‘What Is Query Fan-Out & Why Does It Matter?’. She says, “Google popularized the term “query fan-out” when introducing Google AI Mode, a conversational AI interface available within Google Search. In the Google I/O 2025 keynote speech, Head of Search Elizabeth... [...]