Web Guide is a Search Labs experiment from Google (launched July 24, 2025) that leverages a custom‑trained Gemini AI to reorganize search result pages. Instead of the traditional list of “blue links,” Web Guide groups related links under AI‑generated headings with short summaries to help users explore broader topics efficiently Google’s Austin Wu says, “We’re launching Web Guide, a Search Labs experiment that uses AI to intelligently organize the search results page, making it easier to find information and web pages. Web Guide groups web links in helpful ways — like pages... [...]

Gaining more visibility in AI search requires optimizing content for intent, context, and structured data to align with AI-generated answers. Leveraging schema markup, natural language, and authoritative content helps improve discoverability across AI-driven platforms.  Search Engine Journal is hosting a webinar, ‘More Visibility In AI Search: What Your C-Suite Needs To Know’ on Thursday, August 14, 2025, at 12.00 pm ET. The SEJ team says, “Walk away with a clear understanding of how AI search advancements affect performance,... [...]

Join Abhi Dwivedi live for a high-impact training on how to use ViralReel AI to build profitable, faceless Instagram accounts using 100% AI automation. That means you can create videos and shorts without: ➤ showing your face ➤ editing your videos ➤ writing a single word. In this no-fluff session, Dwivedi will give you the behind-the-scenes playbook of ViralReel AI. It’s the world’s first AI platform that helps complete beginners launch viral Instagram accounts in any niche… and start monetizing from Day One. The ViralReel AI Launch Webinar isn’t just a walkthrough of the tool. It’s... [...]

B2B marketing on TikTok is gaining momentum as brands use short, engaging videos to showcase expertise, share behind-the-scenes content, and humanize their business. By leveraging trends and authentic storytelling, companies can connect with niche professional audiences and drive meaningful engagement. MarTech has published a new guide, ‘B2B marketing on TikTok: What you need to know’. Constantine von Hoffman says, “TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. However, its reach is far broader than that. According... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘Should We Optimize for AI Mode?’ featuring Chima Mmeje. The MOZ team says, “Are you wondering if you should optimize your content for AI Mode? In this episode of Whiteboard Friday, Chima digs into this question and encourages us to consider how over-optimization impacts web visibility. Discover why prioritizing best practices, building Brand Authority, and creating original, journalist-quality content are key to long-term search visibility in the age of AI.” MOZ  [...]

This is a reminder for the DMI webinar on July 29, 2025. Generative search is transforming how users discover and engage with brands. In this exclusive webinar, attendees will be the first to access a groundbreaking study from Search Engine Land and Fractl, revealing how consumers and marketers are adapting in the age of AI-driven search. Digital Marketing Depot is hosting a webinar, ‘How AI is Reshaping SEO: Challenges, Opportunities, and Brand Strategies for 2025’ on Tuesday, July 29, 2025, at 1.00 pm EDT. The DMI team says, “We’ll break down key industry trends, challenges,... [...]

Ahrefs contributors Si Quan Ong and Xibeijia Guan have published an article answering the question, ‘Does Ranking Higher on Google Mean You’ll Get Cited in AI Overviews?’. They say, “If you rank well in traditional search results, does that mean you’ll get cited in AI Overviews? We decided to find out. Methodology We pulled one million keywords that triggered AI Overviews and extracted the top three links cited within those AIOs: a total of 1.9 million citation links in our database. We then analyzed the relationship between: Where websites ranked in Google’s traditional... [...]

This is a reminder for the Adweek webinar on July 29, 2025. Building scalable marketing ensures that your strategies can grow with your business, maximizing reach without proportionally increasing costs. It enables consistent brand messaging, efficient resource use, and long-term sustainability. Ask ChatGPT In a marketing landscape shaped by economic pressure, evolving consumer behaviors, and tighter budgets, teams are being asked to deliver more, faster, with fewer resources. Adweek is hosting a webinar, ‘How To Build Scalable Marketing During Lean Times’ on Tuesday, July 29, 2025,... [...]

Using Google Analytics, marketers can track AI-driven traffic sources, including chatbots and voice search, to understand user behavior and engagement. It also helps identify high-converting AI-assisted leads, enabling better campaign optimization and ROI measurement. Orbit Media Studios has published a new video, ‘Track AI Traffic and Leads Using GA4’ featuring Andy Crestodina. It covers the following: How to find AI traffic in your GA4 Traffic Acquisition report Create a GA4 exploration for AI traffic Create a RegEx to identify AI traffic referrers Check your data retention settings Challenges... [...]

Grok, powered by xAI, offers marketers real-time insights and trend analysis directly within X (formerly Twitter), helping brands stay ahead of conversations. It enables smarter, faster decision-making by integrating AI-driven context into social media strategies. HubSpot has published the latest episode of the ‘Marketing Against the Grain; podcast, ‘Grok 4 FULL TEST: Marketing, Content & Predictions’. It covers the following: Grok 4: Leading AI Benchmark Model Content Strategy... [...]