This is a reminder for a MarketingProfs webinar to be held on December 1, 2022.  MarketingProfs is hosting a webinar ‘Use Insights to Supercharge Your Marketing’ on Thursday, December 1, 2022, at 2.00 pm ET. The MarketingProfs team says, “Join this session with Momentive, the maker of SurveyMonkey and GetFeedback, about leaning in and listening to your customers and market to better serve them, while boosting acquisition and retention. You’ll learn: How to create an actionable feedback program as part of your marketing strategy to gather and act on in-the-moment insights... [...]

Anchor text is the clickable text in a hyperlink that provides users with additional information about what they can find on a linked website. Onely contributor Ziemek Bućko has published an article explaining anchor text and its role in SEO. He says, “There are multiple anchor text variations that you can use to link to a webpage. They are classified in terms of their relation to the target keyword, for which the destination website is optimized. You can adjust your anchor text profile through combining URL anchors, keywords and your brand name. Exact-match anchors Exact-match anchor text... [...]

Google continues to update its search algorithm to provide a better search experience to its users. For webmasters, it is a challenge to keep pace with these algorithm updates. Watch Neil Patel’s latest video ‘How I Stay Ahead of Google Algorithm Updates’ to explore how he manages to deal with these updates. He says, “How I stay ahead of Google algorithm updates. Have you ever noticed that Google is constantly making algorithm changes? The worst part is that they don’t always give you a ton of notice when they finally roll one out. The bottom line is you simply can’t... [...]

Content marketing is a creative job that requires constant effort. You can succeed in this domain with careful research and quality content. Content Marketing Institute contributor Ann Gynn has published an article featuring 25+ new, newly updated, and timeless books for content marketers. She says, “The books on the list aren’t about content marketing only. They also cover creativity, writing, personal branding, and other topics sure to inspire, motivate, and teach marketers who are all about content. Each entry includes an excerpt from the Amazon description and a comment (if provided)... [...]

Abhi Dwivedi has just launched (11:00 Eastern) MemberOwls. Here’s a fun fact that got Dwivedi’s attention: Every single day, over 547,200 membership websites are created. That’s a huge number. Membership sites, with content available only to registered members, are a growing trend online. Dwivedi discovered that about 30% of these new membership sites are created by freelance website and membership website design agencies for other businesses for a fee. With MemberOwls, you could be doing the same. No longer do you have to be a membership website developer and designer because... [...]

Google Tag Manager (GTM) is a free tag management solution that allows you to add and edit segments of code (tags) that collect and send data to Google Analytics. Search Engine Journal has published ‘Google Tag Manager: A GA4 Beginners Guide’. Kayle Larkin says, “I’m sharing an easy-to-follow beginners guide for setting up GA4 using Google Tag Manager to get you up and running. In it, we’ll take a look at how Google Tag Manager works, followed by an easy five-step GA4 setup tutorial with pictures. Difference Between Google Tag Manager And Google Analytics Google Tag Manager... [...]

This is a reminder for a SEJ webinar to e held on November 30, 2022. Search Engine Journal is hosting a webinar ‘Is Social Media Search the New Google? How to Boost Organic Traffic In 2023’ on Wednesday, November 30, 2022, at 2.00 pm ET. The SEJ team says, “Join our next webinar with Rachel Schardt, SEO Success Manager at Conductor, and learn how you can take full advantage of social media next year. 3 Key Takeaways: How to optimize video content for the new Short Video Result Type on Google’s Mobile SERPs. Best practices for discoverability via social media platform search. Bridging... [...]

This is a reminder for a Adweek webinar to e held on November 30, 2022. Adweek is hosting a webinar ‘Rethink Your Content KPIs: Capture Better Insights with Qualitative Measurement’ on Wednesday, November 30, 2022, at 1.00 pm EST. The Adweek team says, “Rethink your approach with Erin Tye, director of content strategy and innovation at Nativo, who will outline the benefits of blending qualitative and quantitative measurement. You’ll find out: Recommendations for pivoting specific KPIs for greater impact and accuracy Guidelines for generating creative insights Best practices... [...]

Search Engine Journal contributor Matt G. Southern has reported that Twitter is launching three new advertising options designed to get people to visit and take action on businesses’ websites. He says, “Here’s how the new ad options can boost website visits and conversions this holiday season and beyond. 1. Website Conversions Optimization Twitter describes the Website Conversions Optimization (WCO) advertising option as a “major rebuild” of the conversion goal. WCO improves lower-funnel website conversions, such as adding an item to a shopping cart or completing a purchase. Lower-funnel... [...]

This is a reminder for a Sprout Social  webinar to e held on November 30, 2022. Sprout Social is hosting a webinar ‘How to Make the Most Out of Your Social Data in 2023 & Beyond’ on Wednesday, November 30, 2022, at 1.00 pm CST. The Sprout Social team says, “Hear from Bloomberg Media’s marketing technology strategy lead Grant Germano, and ActionIQ customer success manager Tim Mattessich, about how Bloomberg is using first-party data to power its acquisition efforts. You’ll find out: Strategies to harness data from existing customers to drive successful acquisition Bloomberg’s... [...]