Anchor text is the clickable text in a hyperlink that provides users with additional information about what they can find on a linked website. Onely contributor Ziemek Bućko has published an article explaining anchor text and its role in SEO. He says, “There are multiple anchor text variations that you can use to link to a webpage. They are classified in terms of their relation to the target keyword, for which the destination website is optimized. You can adjust your anchor text profile through combining URL anchors, keywords and your brand name. Exact-match anchors Exact-match anchor text... [...]

The anchor text is visible, clickable text in an HTML hyperlink. Anchor text is useful for providing context to users. Search Engine Journal contributor Matt Southern has published an article highlighting the importance of anchor text as a Google ranking factor. He says, “Here are the claims about anchor text as a ranking factor, followed by the evidence which either supports or debunks those claims. The Claim: Anchor Text as a Ranking Factor Anchor text is believed to be a ranking factor in the sense that it helps search engines associate URLs with particular keywords or key phrases. The... [...]