This is a reminder for a Adweek webinar to e held on November 30, 2022. Adweek is hosting a webinar ‘Rethink Your Content KPIs: Capture Better Insights with Qualitative Measurement’ on Wednesday, November 30, 2022, at 1.00 pm EST. The Adweek team says, “Rethink your approach with Erin Tye, director of content strategy and innovation at Nativo, who will outline the benefits of blending qualitative and quantitative measurement. You’ll find out: Recommendations for pivoting specific KPIs for greater impact and accuracy Guidelines for generating creative insights Best practices... [...]

Branded content has evolved into the workhorse of digital marketing, leading many marketers to focus on longstanding quantitative metrics like click-through rate to measure its success. Adweek is hosting a webinar ‘Rethink Your Content KPIs: Capture Better Insights with Qualitative Measurement’ on Wednesday, November 30, 2022, at 1.00 pm EST. The Adweek team says, “Rethink your approach with Erin Tye, director of content strategy and innovation at Nativo, who will outline the benefits of blending qualitative and quantitative measurement. You’ll find out: Recommendations for... [...]