Lead generation is the key to getting new customers and increasing your sales. You can get more people to visit your websites with right tools and strategies. BrightEdge contributor Gabriele Regalbuto has shared six best practices to improve lead generation. Regalbuto says, “Ninety three percent of B2B buying processes begin with a search, making the information that brands publish critical to the success of their organization. Strong lead generation strategies and practices can build businesses, while errors and mistakes can result in poor ROI and countless sales left on the... [...]

Digital marketing continues to redefine itself with new technologies and strategies that incorporate such technology. The new year has started it’s high time to learn how things are going to change this year. Search Engine Journal team is hosting a webinar ‘2020 Digital Trends’ on Wednesday, January 29, 2020 at 2.00 pm ET. SEJ team says, “Join our next sponsored webinar as Benu Aggarwal, President and Founder of Milestone Inc., presents her yearly “key trends” webinar together with Bill Hunt, President, Back Azimuth Consulting. In this presentation, you will... [...]

Rank Ranger team has published a new podcast episode titled’How Accurate are Google’s Results?’ featuring Jenny Halasz. Talking about this episode, Mordy Oberstein says, “The wonderfully wonderful Jenny Halasz chats it up about Google’s ability to offer nuanced results on the SERP: Is Google living up to the hype? Does it consistently offer clear and nuanced results?How’s that whole BERT thing working out at this point?Where are the gaps in Google’s interpretation skills and what does that mean for your site? Plus, we breakdown how Google uses its... [...]

TikTok is one of the fastest growing social media platforms that allows its users to create short videos with music and filters. According to Datareportal, TikTok reached 500 million active user mark in the year 2019. This rise brings a brighter marketing opportunity for businesses. Search Engine Journal’s Brie E Anderson has shared five reasons why businesses need to use TikTok. Anderson says, “TikTok is booming and there is no way to ignore it. So, it is about time we address it head-on. 1. The Number of People on the App Is Insane It’s probably no surprise... [...]

Quality content creation can help you to grow your business by the way of promoting your products and services to the target audience. Authenticity matters a lot in the content promotion as it helps you to win customer trust. eMarketer is hosting a webinar on ‘The Anatomy of a Perfect Review: Five Strategies to Collect and Leverage Authentic Content’ on Wednesday, January 29, 2020 at 2.00 pm ET. eMarketer team says, “eMarketer is pleased to moderate a Tech-Talk Webinar presentation featuring Carol Krakowski, director of insights at PowerReviews. She will discuss the... [...]

Business-to-Business (B2B) marketing is a form of advertising designed for companies to sell their services or products to other companies.  As we have entered the new year, it is time to explore how B2B paid advertising is expected to change. Search Engine Journal contributor Brent Scutoras has published a new podcast episode ‘B2B Paid Advertising in 2020’ featuring Greg Finn. Scutoras says, “For episode 177 of The Search Engine Journal Show, I had the opportunity to interview Greg Finn, Partner and Digital Marketer at Cypress North. Finn talks about the top... [...]

WordPress is one of the most popular content management systems. According to W3Techs, WordPress powers 35% of all the websites on the Internet. Search Engine Journal’s Julia McCoy has shared 10 reasons why WordPress scores high when it comes to SEO. McCoy says, “What are the reasons behind WordPress’s popularity? There are many. But to you as a marketer, there’s one that stands out: WordPress is the best CMS for SEO. Here are 10 reasons why. 1. WordPress Focuses on User Experience WordPress’s themes and plugins work together to make websites professional,... [...]

By advertising on Amazon you can improve your online sales by promoting your products to the people interested in buying them. Knowing the do’s and don’ts of Amazon advertising you can make most from your investment. Search Engine Journal’s Robyn Johnson has shared 11 Amazon advertising mistakes you should avoid. Johnson says, “We looked at some recent audits we have done for clients and polled other marketers managing ads on Amazon for third parties to see what mistakes they have noticed working with clients. Mistake 1: Treating Amazon Like Google When... [...]

Search Engine Journal’s Danny Goodwin has published a new podcast episode on Ranking Factor Nonsense, Machine Learning & SEO featuring Ryan Jones. Listen to this podcast and explore some useful ways to enhance your SEO efforts. This episode covers the following: Do we still have a common sense problem in SEO?  The challenges that come with working with big brands and how to deal with them. It’s 2020, but why do we still have to sell people on the value of SEO? Ryan has a good analogy for it.Fun fact: Ryan was once a Google quality rater back in 2006. Understanding... [...]

Data is the backbone of any marketing initiative. Correct analysis of customer data can help you to improve customer experience and take your business to new heights. MarketingProfs is hosting a webinar on ‘Data Science 101 for Marketers: From Data to Insights’ on Tuesday, February 18, 2020 at 2.00 pm ET. MarketingProfs team says, “Join us for a tour of what marketing data science is, how it relates to marketing analytics, and practical tips for using popular data science techniques to make your marketing insights more valuable. You’ll learn about: The difference... [...]