Business-to-Business (B2B) marketing is a form of advertising designed for companies to sell their services or products to other companies. 

As we have entered the new year, it is time to explore how B2B paid advertising is expected to change. Search Engine Journal contributor Brent Scutoras has published a new podcast episode ‘B2B Paid Advertising in 2020’ featuring Greg Finn.

Scutoras says, “For episode 177 of The Search Engine Journal Show, I had the opportunity to interview Greg Finn, Partner and Digital Marketer at Cypress North.

Finn talks about the top paid search strategies that B2B companies need to focus on in 2020.

How did you get into doing B2B paid search marketing?

Greg Finn (GF): I started back in 2004, 2005 with Overture which was Yahoo system back at the time. Through various travels and positions, [I] ended up trying to figure out what worked the best for each different vertical basically and that led through paid social”.

Access full podcast episode on the following page.

B2B Paid Advertising in 2020 with Greg Finn

Search Engine Journal

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