MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Sales and Marketing Alignment Insights, Strategies, and Success Indicators’ featuring Matt Heinz. George B. Thomas says, “The funnel is no longer split horizontally between marketing and sales duties, explains podcast guest Matt Heinz. Times have changed. “It would be easy if we could go back to the days where we said Marketing does the top of the funnel and Sales does the bottom,” he says on Episode 570 of Marketing Smarts. “Marketing, just generate awareness and leads. Sales, you... [...]

Marketing automation is the key to improved performance. You can improve your website performance and improve traffic by adopting right automation practices. eMarketer is hosting a webinar on ‘Five Ways to Maximize Your Marketing Automation’ on Tuesday, January 14, 2020 at 2.00 pm ET. eMarketer team says, “Join this webinar and learn: How to develop nurture streams and implement traffic control What building blocks are necessary for webinars and event programs Key optimization and testing tactics for landing pages and emails”. Five Ways to Maximize Your Marketing... [...]

By analyzing your digital marketing performance you bring improvement in your campaigns and improve sales. Proper data analysis can help you to evaluate your digital marketing impact to boost ROI. Econsultancy is hosting a webinar on ‘Measuring Digital Marketing Effectiveness’ on Thursday, April 2, 2020 at 9.00 am EST. Econsultancy team says, “This webinar draws on insights from Econsultancy’s new research into area to give practical advice to senior and mid-level marketers on measuring the effectiveness of digital marketing. Agenda points: The impact of changes around... [...]

Google’s latest algorithm update, BERT (Bidirectional Encoder Representations from Transformers) is aimed at improving search engine results with the analysis of search queries and not websites. The Search Engine Journal team is hosting a webinar on ‘SEO After BERT: How to Win Big with FAQs, Schema, AMP & Voice Search’ on Wednesday, April 8 at 2.00 pm ET. SEJ team says, “Join this sponsored webinar as Milestone’s team of experts offers insights on how to drive more traffic and conversions when you deploy FAQs with schemas and AMP optimized for voice search. In this... [...]

According to an eMarketer study, in 2019 20% of total Internet audience used Instagram. The study states that “Instagram will remain the world’s second-largest social network”. By utilizing Instagram’s reach you can improve your business. Various features offered by Instagram can be pivotal to your business growth. The Falcon team is hosting a webinar on ‘When Should You Use Instagram Stories vs. Feed?’ on Thursday, March 26, 2020 at 10.00 am ET. Falcon team says, “In this webinar, we’ll provide you with: Advanced Instagram techniques in creating... [...]

Synchronization between your sales and marketing teams can help your business to achieve desired targets. According to the Aberdeen Group, 74% of best-in-class organizations have a strong relationship between sales and marketing. But achieving that alignment can be extremely difficult. MarketingProfs is hosting a webinar on ‘Four Ways to Align Sales and Marketing in 2020’ on Thursday, March 26, 2020 at 2.00 pm ET. MarketingProfs team says, “Join us as we discuss four common challenges of sales and marketing alignment, how they affect teams, and how to strategically overcome... [...]

Digital tools and technologies have played an important role in transforming different business functions. And marketing is one of the elements that has changed a lot with the new technology. In the digital marketing era, marketers need assess how their function can best contribute to a digitally transformed organization and what skills they must acquire.  Retail Dive is hosting a webinar on ‘How Marketing Will Lead Businesses in 2020 and Beyond’ on Thursday, March 26, 2020 at 10.00 am EDT. Retail Dive team says, “In this webinar, seasoned marketing experts will explore: The... [...]

By analyzing your digital marketing performance you bring improvement in your campaigns and improve sales. Proper data analysis can help you to evaluate your digital marketing impact to boost ROI. Econsultancy is hosting a webinar on ‘Measuring Digital Marketing Effectiveness’ on Thursday, April 2, 2020 at 9.00 am EST. Econsultancy team says, “This webinar draws on insights from Econsultancy’s new research into area to give practical advice to senior and mid-level marketers on measuring the effectiveness of digital marketing. Agenda points: The impact of changes around... [...]

Due to widespread effects of COVID-19 pandemic, everyone is advised to work from home. Most of our readers are already old hands at working from home, so this is nothing new for you. However, you could always benefit from new ways to improve your efficiency while working. Econsultancy is hosting a webinar on ‘Effective Remote Working for Marketers’ on Thursday, March 26, 2020 at 10.00 am EDT. Econsultancy team says, “This webinar will provide participants with critical best practice learning around how to optimise remote and virtual working, covering a number of key themes:  How... [...]

In today’s increasingly competitive environment marketers need a new way to think about event strategies. Event organization is one of the useful strategies to connect with more people and enhance your sales. AWeber is hosting a webinar on ‘Email Segmentation 201: How to Send More Targeted, Clickable Emails in Less Time’ on Wednesday, March 25, 2020. AWeber team says, “Learn advanced email segmentation tactics to level up your email marketing and increase your sales. During this LIVE, 1-hour class, Email Expert Liz Willits will cover: The most effective way to... [...]