According to Sprout Social, Instagram app has 500 million daily active users and one billion monthly active users. With the help of Instagram marketing and advertising campaigns you can creaate referral traffic to your blog and product pages. Content Marketing Institute contributor Susan Moeller has shared a content plan to help you increase your site traffic using Instagram. Moeller says, “How do you get traffic from a network that seems designed to keep its users inside the platform forever? This simple framework can help, and better yet, it’s the simplest way to repurpose your... [...]

Distilled contributor Joel Mesherghi has published a free guide offering a pathway to evaluate website quality. The guide is titled ‘Use Google’s Search Quality Evaluator Guidelines To Assess Site Quality’. Mesherghi says, “To make sure that Google’s search engine is returning the right answers, Google regularly uses human contractors to evaluate search results to make sure that the latest algorithm is returning the kind of results they want. Google’s Quality Evaluator Guidelines are the instructions that they give these evaluators”. The guide contents include: What... [...]

Your soft skills enable you to interact effectively and harmoniously with other people and achieve desired marketing results. Effective creativity, communication and empathetic behavior are key soft skills. Along with soft skills, hard skills create a base of your marketing expertise. Marketing Week contributor Colin Lewis has shared an article on how you can improve your marketing with hard skills. Lewis says, “Non-technical, or ‘soft’, skills are usually defined as some mix of communication, teamwork and empathy, often with leadership, accountability or integrity thrown in for good... [...]

Exposure Ninja team has published a new podcast episode ‘2 Easy Ways to Increase Site Leads and Turbo-Charge Conversions’ featuring Tim Cameron. Listen to the podcast to learn: How to build credibility and trust on your website to encourage interest The benefits of crafting a buyer narrative that sells, and how to do it The true power of social proof when it comes to selling How to enhance credibility without any prior experience/testimonials/credentials Tips for getting customers interested in your product How to build a lead generation tool that works for your brand The golden... [...]

The Google Posts feature allows you to create content directly on Google which appears in Google search results for their names. But it is not clear yet weather you can improve your SEO with Google Posts. Search Engine Land contributor Joy Hawkins has shared four things you should know about Google Posts and the possible impacts of creating the posts for your business. Hawkins says, “In early 2019, Google started to display post highlights in the 3-Pack and Local Finder. We are seeing these more and more lately and have learned a lot about how they function. Here is everything we... [...]

Effective keyword research helps you to secure your websites in search engine results. A keyword research tool enables you to find out the keywords that can help you to drive more traffic to your sites. To help you use the right keyword research tool, Social Media Today contributor Aleh Barysevich has published a list of 25 best keyword research tools. Barysevich says, “Below is a listing of 25 great keyword research tools, which are also all free or freemium based. Each app targets a specific aspect of keyword research, and each also functions beautifully on its own, or even better when... [...]

To achieve better results from your social media marketing campaigns, you need to identify the areas in which you can improve your marketing strategy. RevampCRM team has published an infographic featuring five social media mistakes you should avoid. The team has covered the mistakes in the following ares: Acting without a plan Thinking size matters Spreading yourself thin Ignoring the competition Not looking in the mirror. Top 5 Social Media Mistakes Entrepreneurs Make RevampCRM  [...]

User-Generated Content (UGC) can be a huge asset to content marketers if utilized properly. UGC is generated at its all time high due to the availability of digital forums, comments sections on blogs, and web users’ ability to publish content for free. To help you use UGC rightly, the Later contributor Nikki Canning has published a free guide to using user-generated content for marketing. Canning says, “In a nutshell, user-generated content is any type of content that’s created by a brand’s followers, product users or consumers.  In its most organic form, UGC isn’t paid for... [...]

With IGTV, Instagram users can watch videos of people they follow on Instagram network. This app can be used alone or from inside the Instagram. According to a Cisco study, in 2019 video would represent about 80% of total Internet traffic. A well-planned video strategy can help you to create more leads using the IGTV platform. Later contributor Benjamin Chacon has share a three-step strategy to create a strong IGTV strategy for your business. Chacon says, “Why does your business need an IGTV strategy? According to Youshaei, there are three main reasons. First and foremost, IGTV is... [...]

Converting an inquiry into a sale takes a lot of time. A well-planned sales-cycle can help you to be more clear about the whole process and reach your goals. HubSpot contributor Claire Murdough has shared fifteen strategies to speed up your sales cycle and increase revenue. Murdough says, “As a sales professional, you want to enter each stage of the sales cycle making best use of you and your prospect’s time. Let’s review a few smart strategies that will help you land the sale even faster. 1. Automate repetitive tasks Consider this: The average SDR spends 21% of their time writing... [...]