Your Guide to User-Generated Content
User-Generated Content (UGC) can be a huge asset to content marketers if utilized properly. UGC is generated at its all time high due to the availability of digital forums, comments sections on blogs, and web users’ ability to publish content for free.
To help you use UGC rightly, the Later contributor Nikki Canning has published a free guide to using user-generated content for marketing.
Canning says, “In a nutshell, user-generated content is any type of content that’s created by a brand’s followers, product users or consumers.
In its most organic form, UGC isn’t paid for by a brand, so it’s a genuine and honest recommendation being shared by followers and fans.
It can be as simple as an influencer tagging a product in an Instagram Stories post, or a YouTube beauty tutorial featuring a brand’s new collection.
But regardless of its form, user-generated content has a big pay off for brands and business, with some seriously impressive benefits:
- Easy gathering and sharing of genuine reviews
- Building a loyal fan base and community around your brand”.
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