Distilled contributor Joel Mesherghi has published a free guide offering a pathway to evaluate website quality. The guide is titled ‘Use Google’s Search Quality Evaluator Guidelines To Assess Site Quality’.

Mesherghi says, “To make sure that Google’s search engine is returning the right answers, Google regularly uses human contractors to evaluate search results to make sure that the latest algorithm is returning the kind of results they want. Google’s Quality Evaluator Guidelines are the instructions that they give these evaluators”.

The guide contents include:

  • What are Google’s Search Quality Evaluator Guidelines?
  • How can Google’s Search Quality Evaluator Guidelines be used to help websites?
  • Methodology
  • Page type and site wide questions
  • How you would use insight gained from the Search Quality Evaluator checklist
  • The 10 questionnaire topics and what they mean
  • How to use the Search Quality Evaluator checklist
  • Who should use the Search Quality Evaluator checklist.

Use Google’s Search Quality Evaluator Guidelines To Assess Site Quality

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