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Friday, November 27, 2020

Three Ways User Generated Content Can Boost Conversions

UGC (User Generated Content) is the content generated by users rather than the site owner or teams that work on the website. User generated content is an asset that can help you to influence people and win more customers online. State of Digital team has published an article highlighting three ways user generated content can help you to improve conversions. State of Digital team says, “UGC comes in all shapes and sizes; comments, reviews, videos, blog posts, forums, videos, memes and can feature across your site and even in your own marketing. From snippets of review text to full... [...]

Your Guide to User-Generated Content

User-Generated Content (UGC) can be a huge asset to content marketers if utilized properly. UGC is generated at its all time high due to the availability of digital forums, comments sections on blogs, and web users’ ability to publish content for free. To help you use UGC rightly, the Later contributor Nikki Canning has published a free guide to using user-generated content for marketing. Canning says, “In a nutshell, user-generated content is any type of content that’s created by a brand’s followers, product users or consumers.  In its most organic form, UGC isn’t paid for... [...]