Your soft skills enable you to interact effectively and harmoniously with other people and achieve desired marketing results. Effective creativity, communication and empathetic behavior are key soft skills.

Along with soft skills, hard skills create a base of your marketing expertise. Marketing Week contributor Colin Lewis has shared an article on how you can improve your marketing with hard skills.

Lewis says, “Non-technical, or ‘soft’, skills are usually defined as some mix of communication, teamwork and empathy, often with leadership, accountability or integrity thrown in for good measure.

For an indication of why soft skills are important, look at Mark Zuckerberg – the definition of a coder. He recently announced that Instagram will soon become ‘Instagram from Facebook’ and WhatsApp will turn into ‘WhatsApp from Facebook’.

Yes, Zuck is going to stamp two of the company’s most significant assets with the brand that UN investigators say has hosted messages inciting a possible genocide, and which has played a key role in fomenting Brexit and disseminating fake news”.

Marketers need ‘hard’ skills if they want to be taken seriously

Marketing Week

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