Getting more customers and improving sales day by day is one of the priorities of most B2B businesses. You can achieve this with varied tactics. Entrepreneur contributor Pius Boachie has shared four tips to help marketers improve their sales. says, “Businesspeople are just people, after all, with the same problems, apprehensions, feelings and dreams as everyone else. However, B2B buyers are also usually very busy. So, with that in mind, here are several steps you take to amplify your sales to them: Get visual to tell your story, using videos. High-quality, well-thought-out videos can give... [...]

HubSpot has reported that Facebook is planning to limit the data available to the advertisers. On how this data access limits will affect marketers, HubSpot’s Amanda Zantal-Wiener says, “How much do advertisers stand to lose from these changes? Well, that depends who you ask. When I first tweeted this news after it broke last night, one of my followers suggested that he’d be losing a major source of information for his work. The extent of the setback to marketers and advertisers also depends on the industry — those who depend on a consumer’s shopping habits and history,... [...]

Facebook has announced that it is going to make the privacy tools easy to find so that users can access and make necessary changes to it. On these changes, the Facebook team says, “We’ve redesigned our entire settings menu on mobile devices from top to bottom to make things easier to find. Instead of having settings spread across nearly 20 different screens, they’re now accessible from a single place. We’ve also cleaned up outdated settings so it’s clear what information can and can’t be shared with apps”. It’s Time to Make Our Privacy Tools Easier to Find Facebook  [...]

Marketing Land columnist Andrew Waber has shared some useful research findings that can help e-commerce retailers improve their sales. Waber says, “What drives shoppers to buy in the current retail environment? To find out, my company surveyed more than 1,000 US consumers who shopped online at least once in 2017, and some clear lessons for brands emerged from the results. 1. Have at least 3 photos for every product you sell In the same way that consumers want to touch and feel products on the physical shelf before they buy, they are becoming similarly discerning online. Seventy-three percent... [...]

LinkedIn has launched video ads on its platform. The company calls it video for Sponsored Content. Talking about the new ads format, Phil Spitzer says, “Native video ads represent the next evolution of LinkedIn Sponsored Content that lets you engage with business decision-makers throughout the buyer’s journey on Linkedin. Unlike pre- or post-roll video ads, video for Sponsored Content lives directly in the news feed as a standalone post. Video for Sponsored Content helps you achieve your marketing objectives across the funnel by: Building brand awareness by telling rich, visual stories... [...]

HubSpot has published ‘An Introduction to Black Hat SEO’, a technique used by SEOs that manipulates search engine guidelines to gain higher rankings. Padraig O’Connor says, “This article will explain what black hat SEO techniques involve so you can make sure to avoid them when devising your organic search strategy. Black Hat Techniques in SEO Keyword Stuffing Keyword stuffing refers to the practice of filling your content with irrelevant keywords in an attempt to manipulate where the page ranks on search results pages. Adding multiple variations of keywords where they add... [...]

The Content Marketing Institute has published a ‘Guide to Audience Development’. This guide focuses the use of right content for gaining more customers. Clare McDermott says, “To figure out how to build a longer relationship with the customer, the iQ team defined what it calls a “customer ladder” – the steps someone takes to progress from first timer to engaged subscriber. The most important KPI for the team is the number of email subscriptions – a sign that someone finds the iQ content valuable. Define sequencing touchpoints iQ ad exposure is the “fly by” person... [...]

Most marketers focus solely on bulk of content but the content that features using chatbots and messaging also matters. Content Marketing Institute columnist Chris Frascella has shared an article to guide marketers learn how to use conversational content. Frascella says, “Marketing automation software provider HubSpot recently released functionality to make it easier to repurpose content for chat or messaging. That means a lot of marketing teams and agencies are going to be fumbling with how to make use of chat and messaging as a content marketing channel. Last year, Forrester wrote an... [...]

The European Union’s General Data Protection Regulation (GDPR) comes into force from May 2018. A recent research stated that only 15% marketers are ready to comply with GDPR. To help marketers be ready for the GDPR Econsultancy has published an article highlighting the importance of knowing customers under GDPR. John Snyder says, “Ultimately, GDPR will force a moment of self-reflection and present brands with the chance to become the best versions of themselves. And here are a few ways brands can go about achieving this: Get to know your real customers  Brands have been using third-party... [...]

On the Internet content is valued most irrespective of its form. Quality content helps you get good search engine rankings and gets your business more customers. Copyblogger columnist Sonia Simone has shared four tips to help marketers create content that captures readers’ attention. Simone says, “Every time you create content, you need to ask yourself: “Is this tailored to a specific person I want to connect with, from my point of view?” The two key parts of that question are: A specific person I want to connect with My point of view The intersection of those elements gives readers,... [...]