LinkedIn brings native video ads
LinkedIn has launched video ads on its platform. The company calls it video for Sponsored Content.
Talking about the new ads format, Phil Spitzer says, “Native video ads represent the next evolution of LinkedIn Sponsored Content that lets you engage with business decision-makers throughout the buyer’s journey on Linkedin. Unlike pre- or post-roll video ads, video for Sponsored Content lives directly in the news feed as a standalone post.
Video for Sponsored Content helps you achieve your marketing objectives across the funnel by:
- Building brand awareness by telling rich, visual stories in the premium context of LinkedIn
- Driving qualified traffic to your desktop or mobile website, and
- Collecting high-quality leads with a persistent “call to action” button or through our integrated Lead Gen Forms product”.
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