An Introduction to Black Hat SEO [HubSpot]
HubSpot has published ‘An Introduction to Black Hat SEO’, a technique used by SEOs that manipulates search engine guidelines to gain higher rankings.
Padraig O’Connor says, “This article will explain what black hat SEO techniques involve so you can make sure to avoid them when devising your organic search strategy.
Black Hat Techniques in SEO
Keyword stuffing refers to the practice of filling your content with irrelevant keywords in an attempt to manipulate where the page ranks on search results pages. Adding multiple variations of keywords where they add no value creates a bad experience for users. It may also cause your page to rank for irrelevant queries.
Google explains keyword stuffing as:
- Lists of phone numbers without substantial added value.
- Blocks of text listing cities and states a web page is trying to rank for””.
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