Boost your content marketing with conversational content
Most marketers focus solely on bulk of content but the content that features using chatbots and messaging also matters.
Content Marketing Institute columnist Chris Frascella has shared an article to guide marketers learn how to use conversational content.
Frascella says, “Marketing automation software provider HubSpot recently released functionality to make it easier to repurpose content for chat or messaging. That means a lot of marketing teams and agencies are going to be fumbling with how to make use of chat and messaging as a content marketing channel.
Last year, Forrester wrote an article on messaging apps published in Forbes, which includes a quote that should resonate with all of us who subscribe to CMI’s content marketing methodology:
Messaging apps will introduce a paradigm shift for marketers where interactive and contextual conversations will replace ad broadcasting. New conversational interfaces will drive deeper relationships between consumers and brands.
Three phrases leap out at me from that quote: “interactive and contextual,” “replace ad broadcasting,” and “drive deeper relationships.” These concepts are the spirit of smart content marketing. You are creating value and building a relationship over time. You are notgoing for the quick and often fruitless hard sell”.
Reminder – Content Creation and Curation: The Missing Link Between Sales and Marketing, September 29 [Webinar]
This is a reminder post for MarketingProfs’s webinar scheduled for tomorrow. MarketingProfs is hosting a webinar ‘Content Creation and Curation: The Missing Link Between Sales and Marketing’ on Thursday, September 29, 2022, at 2.00 pm ET. The MarketingProfs team says, “Join us in this 45-minute webinar to discover why creating and curating great content is […]
Content marketing continues to evolve with newer models and strategies every year. Content Marketing Institute is hosting an on-demand webinar ‘Content Marketing Trends for 2023’ on October 6-7, 2022. The CMI team says, “Join us on October 6 and 7 for our FREE virtual event Content Marketing Trends for 2023. You’ll learn the latest in […]
This is a reminder for CMI’s ‘Improve Content Marketing Support to Your Sales Team’ webinar. Content Marketing Institute is hosting a webinar ‘Improve Content Marketing Support to Your Sales Team’ on Wednesday, September 28, 2022, at 2.00 pm ET. The CMI team says, “Mark and Kim will offer insights about what digital sales will look […]
MarketingProfs has published the latest episode of MarketingSmarts podcast ‘How to Make B2B Content Less Boring’ featuring Julie Relevant. George B. Thomas says, “Content people want to consume. People can tell when you didn’t have fun creating something, and they’re not going to have fun consuming it. Having fun is a major talking point in Episode 503 […]
Comments are closed.