Experienced online marketer Jason Parker knows the importance of leads for any business. They are essential for a business to succeed because they represent new potential customers. Your customer list is always shrinking. People move, change jobs, lose interest or get tired of so much email. And they unsubscribe. These kinds of changes mean your mailing list is shrinking. You need new leads just to stay even. If you are marketing to people who want to make money online through internet marketing, then Parker has something you will be interested in, 1000 Leads a Day from Scratch. Parker’s... [...]

Jack Simpson says, “No doubt you’re all aware by now that Google is removing ads from the right-hand side of its search results pages (SERPs). Ads will now only appear at the top and bottom of SERPs. To give some context around what this means for search marketers, we asked several experts for their take on why Google made this decision, and also how marketers need to adjust their PPC campaigns as a result. Why did Google remove the ads? Richard Hartley, PPC Director at Jellyfish These days, Google is ‘mobile first’ due to mobile searches beginning to overtake desktop searches,... [...]

Pamela Wilson says, “You know those blog posts that share 267 topic ideas for your next piece of content? This is not one of those posts. There are lots of posts with topic ideas. But how — and where — do you keep track of those ideas? That’s what today’s post is going to cover. Because what’s the use of saving content marketing ideas for a rainy day if you can’t find them when the storm starts?”. How to Save and Use Your Content Ideas ‘Copyblogger’ Blog  [...]

Rebecca Maynes says, “There’s a lot of talk about ad viewability at present, and with big players such as Google announcing in 2015 that it would only charge advertisers for 100% viewable impressions, it’s easy to see how it’s become such a hot topic in the digital marketing world. But what exactly does it mean to be “viewable?” Does this mean people will look at your ad? We recently conducted a research study that set out to answer these questions. Conducting the eye-tracking study The study was conducted in two parts: an online survey of 1400 participants for quantitative... [...]

Ayaz Nanji says, “Just under half (46%) of small business owners say their company does not have a website, according to a recent report from Clutch. The report was based on data from a survey of 350 US small business owners and managers, most of whom own or work for a company with 1-10 employees and less than $1 million in annual revenue. Some 32% of companies without a website say they do not have one because it is not relevant to their business/industry. Another 30% say they do not have one because of the cost, and 12% say they have a social media profile instead of a website”. Small... [...]

Patricio Robles says, “It’s finally here: after months of speculation following Mark Zuckerberg’s comments about the creation of a Dislike button, Facebook has unveiled an extension to the Like button that will allow users to express emotion when reacting to content. As Facebook product manager Sammi Krug explained: For more than a year we have been conducting global research including focus groups and surveys to determine what types of reactions people would want to use most. We also looked at how people are already commenting on posts and the top stickers and emoticons as signals... [...]

Lucinda Watrous says, “As a business owner looking to gain traction from Internet marketing, you may hear lots of jargon phrases being thrown around, namely SEO friendly and SEO strategy. These are two key parts of getting noticed online, and while the two may sound similar, they are different things that work together to bring your website in front of your customer’s eyes. Below, we break down the key differences, why they matter and how to execute. SEO Friendly: Easy for the Search Engines to Read What you and your website visitors see is completely different than what a search engine... [...]

Vinil Ramdev says, “Just about 10 years ago, at a time when in-store purchases still dominated retail sales, some sceptics believed that e-commerce was just hype and the bubble would burst anytime. 10 years later, the bubble only seems to be getting bigger. Worldwide e-commerce sales was estimated at USD 1672 million in 2015, and is expected to cross USD 1672 million in 2019. Alibaba, an online marketplace, claims to have over 300 million customers. Amazon’s annual revenue is over $67 billion, Apple made over $ 10 billion in revenues in online sales. Even brick and mortar stores like Walmart,... [...]

Tim Peterson says, “2015 was a big year for Instagram’s advertising business. It rolled out new ad formats that could contain links, expanded the length of its video ads and, most importantly, made it easier for advertisers of any size — and increasingly anywhere — to buy its ads and target those ads. Seemingly as a result of all those moves, Instagram now claims more than 200,000 active advertisers as of February 2016, the Facebook-owned photo-and-video-sharing service announced on Wednesday. That number may pale in comparison to Instagram’s parent company — Facebook claims more... [...]

David Moth says, “Programmatic advertising is currently one of the most talked about channels in digital marketing. Econsultancy founder Ashley Friedlein mentioned it several times while discussing his top digital trends for 2016. It has become a hot topic as, although there’s a general sense that it’s an effective marketing channel and one worth investing in, many in the industry also struggle to understand how it works. And it’s also commonly criticised for relying too heavily on automation, thus removing the creative element from marketing campaigns. To see whether this is the... [...]