Ann Smarty says, “Visual marketing is a primary source for customer engagement in the modern age. A necessary component for competing online, visual content is the best way to distinguish yourself from the crowd. The question is, how do you make your content the best when so many others are pushing to do the same thing? Quality and consistency are key: If you don’t put the work in, and fight to be seen, you won’t be. Marketers understand this, and put in many hours behind the scenes to make magic happen. But having the right visual marketing tools up your sleeve — for image... [...]

Bryson Meunier says, “So you’ve checked the box and now have a mobile-friendly site. “Mobilegeddon” convinced you that mobile searchers are worth paying attention to, so you made your site responsive or at least gave mobile searchers content they don’t have to pinch and zoom to view. Mission accomplished. On to the next thing. Right? Maybe not so fast. Here’s an example that might make you think twice. The other day, my wife asked me to pick up something for dinner, and being a carb-based lifeform from the Midwest in close proximity to a Noodles & Company, I went to my phone... [...]

Austin Anthony has created new Video-Maker/Video-Ranking Software, called Profits Play, that could lead to lots of people watching those videos without extra time or work spent generating traffic. The early adopters are already doing it. We all know that video is taking the net by storm. It can be a powerful persuader to take action. The problem is that almost all available video software can do just one thing, either make videos but not rank them or rank videos but not produce them. Anthony reports that Profits Play can do everything, from researching videos, to making them, to ranking them.... [...]

Sezgin Hergul says, “For some people, the worlds of marketing and user experience (UX) design seem to be at war because of the old misconception that marketing necessarily means attempting to sell at any cost, and therefore dishonesty, whereas UX means caring about your users and doing what’s best for them. But Marketing, like a movie villain that actually turned out to be a good guy, decided to change its ways and became buddies with the world of good-guy UX. No more bloated language and shifty descriptions: Clarity and transparency are now priority values. Moreover, today, the two... [...]

Christopher Ratcliff says, “Help us build an understanding of the practices and capabilities needed to deliver sustainable customer-driven growth by filling in this short Growth Drivers Study.  In return for 10 minutes of your time, you can help uncover the inside track on how growth companies deliver change with quantified evidence and practical examples, which should help inspire anyone facing difficulties in our fast changing landscape. The results of the study, developed by Brand Learning, will be exclusively revealed on stage at the Festival of Marketing in November, however by filling... [...]

Rainmaker team says, “Jon Loomer has been using Facebook for business since 2007. And despite the ever-changing landscape, Jon has continued to thrive by marketing on the platform. Jon is now a leading Facebook marketing expert, and in this episode of Technology Translated, it’ll be clear why. When host Scott Ellis asked Jon to come on his show, he had no idea what a treat his listeners were in for. By the middle of this episode, listeners will recognize the gold mine of information Jon is sharing, including how he executed one campaign that converted Facebook fans to email subscribers... [...]

Rand Fishkin says, “Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about a problem that many of you have mentioned in comments, in tweets, in questions, and emails to me and to other folks here at Moz when we talk about content marketing and specifically content amplification like, “Okay, I made some great content. But how do I actually get people to share it? In particular, how do I get content into the hands of the influencers who might amplify it?” Look, this is very frustrating, right? If you’re a small brand,... [...]

Jeetu Mahtani says, “As a salesperson, it’s natural that your primary focus is hitting quota each month. But you also have to look ahead and set yourself up for success in the next month, and the month after that. Maintaining a 30, 60, and 90-day pipeline is important for all salespeople, but especially so for reps who sell to small and medium businesses, a market in which sales cycles are short and acquisition velocity is fast. Reps must consistently build net new pipeline that’s projected to close over their next three quota-carrying periods. This enables salespeople to consistently... [...]

Anjali Lai says, “In chaos theory, the butterfly effect posits that seemingly small changes at one moment in time can result in large, dramatic changes at another. The subtle flap of a butterfly’s wing can trigger a violent hurricane that occurs miles away or days later. Rationally, the idea may seem like a stretch, but in a digital sense, we are witnesses to – and victims of – the butterfly effect every day through social media. A few individuals’ posts online can escalate into a chorus of voices that mobilizes communities and creates new standards. We saw this last year after a... [...]

Derek Newton says, “Making your business stand out is absurdly difficult — and competitive. Everyone is vying for the top spot, but not everyone has a seven- or ten-figure marketing and PR budget. So, how exactly does a business, especially a startup, break through? The answer is with a bit of clever thought, strategic planning and effort. Because breaking through the identity barrier can be done; your new, small or entrepreneurial business just has to be positioned to stand out. Here are four ways to get it there: 1. Guerrilla marketing The marketing world is a far cry from what... [...]