eMarketer team says, “Join eMarketer for a free webinar covering the latest data, analysis and industry trends in digital video advertising. We’ll share insights from executives at brand marketers, agencies, publishers, ad networks and technology firms. Key topics will include: Digital video ads—what to buy, where to buy and how to target Common metrics for measuring success Native video—passing fad or a format that’s here to stay? Emerging platforms and devices, from YouTube to Snapchat, tablets to wearables?” Webinar Details Organizer:  eMarketer Key Speaker: Paul Verna Topic: Best... [...]

Lisa Furgison says, “When you create an email for your business you want to get results, and we want you to help ensure that success. Use this handy 14-point email marketing checklist to cover your bases before you hit send. 1. Check the ‘from’ label Most often, you want your email to come from a company email account (or who the recipient has the relationship with). Your business name should be in the ‘from’ label, as well as the email address so your recipient can quickly identify whom the email is from. 2. Review your subject line Is your subject line short and to the point? According... [...]

Mitch Meyerson says, “Your online images are more likely to attract your visitors’ attention and get them to take action if they accomplish one or more of these five goals: 1. It’s original. Have you ever noticed how we’ll gloss over an image that we’ve seen previously online but stop dead at a new graphic or photo like it’s a piece of hot gossip? We love things that are new, shiny, or different, and we love to share. You may have heard of the statistic about Pinterest, where 80 percent of content is shared content or “repins.” If you look at other social networks,... [...]

Marry Warner says, “I have spent years in the digital marketing industry while working under different banners and roles (i.e. agencies, in-house, remote and as a consultant). One thing that I faced for almost 90% of the time was, most businesses did not have the kind of website that communicated effectively with its visitors. The most difficult part is to make someone understand the fact that their current website is not ideal for commercial growth and conversions through online channels. Obviously, it is almost impossible to come up with a format that works for all kinds of websites and businesses,... [...]

Ross Carrel has been busy investigating improvements in marketing through social media. He has come up with software called Social Post Pilot that can save you a lot of time and effort in your social media promotion of your products or services. 1. It can build fan pages on Facebook on autopilot, for example. 2. It can search for YouTube videos, based on your keywords, drip feed them to your site and then share the on social platforms. 3. It can find images from the web that you can use on your site. It can automatically post them on a schedule you control. 4. It can find products on Amazon, based... [...]

Baer says, “Recently Google and Twitter announced that you will now be able to get tweets inside Google search results again. That used to be case until 2011, and then their previous relationship lapsed. So for the last four years or so you cannot find tweets inside Google search results, at least not in real time. But that is changing, and it’s mutually beneficial.1 Google is Self-Aware in a Way Few Tech Titans Have Been Google understands that the world that they have dominated for a long time is becoming extinct. The same way that dinosaurs used to dominate, the webpage is no longer... [...]

Chow says, “We often here about SEO and how a solid campaign will improve your ranking in the search engines, however we are often left hearing the basics. When we read about SEO, we hear about link building, high quality content, on-page SEO, etc. Did you know all of these methods can be narrowed down to more effective strategies? For example, using link building is ONLY effective if you create links from the right websites with a high authority and keyword density. In order for you to get the full long-term effects from your campaign, it’s important you implement the following advance strategies... [...]

Danny Sullivan says, “Twitter today announced the release of its first official WordPress plugin, bringing WordPress publishers easier access to a host of Twitter features and functionality. The plugin gives publishers the ability to: Generate Twitter Cards: Twitter Cards, which extend Twitter’s 140-character display with thumbnail images, headlines and subheads, can be automatically generated for each of a site’s pages. Customize the look — including the color of links and borders — of embedded tweets. Directly embed Twitter video on pages. Add tweet buttons to posts: The buttons... [...]

Anwesh Rath: Easy Profits Explosion. In this new training, Rath and his partners, David Kirby and is showing how you (even if you are a beginner) can become an Affiliate Marketer, and then work from anywhere in the world and any hours of your choosing. As long as you can drive buyers to product offers, you will get paid. As the product developers point out, affiliate marketing is an ideal field for a beginner since: • You don’t have to create and sell your own product or service. • You don’t have to handle orders or payment processing. • You don’t have to handle customer support for... [...]

Michael Gerard says, “There’s no denying that content marketing, which has gained significant traction over the last five years, is becoming increasingly important to businesses across all industries. Marketers have found that investing in owned media (e.g., corporate website, blog, or microsite) is crucial to a company’s long-term success in content marketing. One type of owned media—the blog—is among the top 5 content marketing tactics used by B2B marketers, according to a recent study by MarketingProfs and the Content Marketing Institute. But what does it take to launch... [...]