‘14 Email Essentials to Ensure Success’ – VerticalResponse Blog
Lisa Furgison says, “When you create an email for your business you want to get results, and we want you to help ensure that success. Use this handy 14-point email marketing checklist to cover your bases before you hit send.
1. Check the ‘from’ label
Most often, you want your email to come from a company email account (or who the recipient has the relationship with). Your business name should be in the ‘from’ label, as well as the email address so your recipient can quickly identify whom the email is from.
2. Review your subject line
Is your subject line short and to the point? According to Retention Science, subject lines with six to ten words get the highest open rates. As more people open email on their smartphones, concise subject lines are increasingly important”.
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