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Tuesday, July 16, 2019
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Posts Tagged With ‘ Internet Marketing ’

‘Google takes on fake news with its biggest tool: Search’ – Mashable

Jason Abbruzzese says, “Google is fighting fake news with its biggest tool: Search. Google announced on Tuesday that it’s tweaking its search engine to scuttle misleading or false content, a major move for the company and the world considering Google’s dominance in search. The changes will include alterations to the search engine’s algorithms that choose which […]

‘Content and links: It really does take a village’ – Search Engine Land

Julie Joyce says, “I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough for me to let go of that attitude when it comes to link building, but I’ve been doing much better lately after realizing that it really is beneficial […]

‘What is a customer mental model?’ – EConsultancy

Maz Nadjm says, “Simply put, a mental model is what the user believes about a particular system. This system doesn’t have to be a digital product or service, it could be anything from a supermarket store to the entire end-to-end journey of buying a car. A mental model is about more than just your product […]

‘Three ways marketers improve customer experience from within’ – EConsultancy

Jeff Rajeck says, “Improving customer experience requires as much attention to how things work inside the company as how customers are interacting with the brand. What internal initiatives do marketers feel are essential for improving customer experience from within the company? To find out, we Econsultancy has conducted a a range of research, including a recent […]

‘Google reaffirms 15% of searches are new, never been searched before’ – Search Engine Land

Barry Schwartz says, “Today, Google has reaffirmed that 15 percent of Google searches done by users on a daily basis have never been seen before. Google said this back in 2013 and now has restated that metric as Google announced Project Owl this morning. Google wrote: There are trillions of searches on Google every year. […]

‘Five essential mobile moments and how brands can take part in them’ – EConsultancy

Jeff Rajeck says, “In a recent Econsultancy survey, we asked marketers whether they work to engineer mobile moments which reflect well on their brand. But what are ‘mobile moments’?  And what can brands do to be a part of them? Engineering mobile moments As part of a recent report about the customer journey in Asia-Pacific, Econsultancy […]

‘Bing Shopping Campaigns get inventory feeds, search query reports at product level’ – Search Engine Land

Ginny Marvin says, “Bing Ads rolled out three new features this week for Shopping Campaigns. Search term report at product level: Advertisers can now see which search queries triggered product ads a the product ID level with Product Search Term. This report will show whether products are triggering for appropriate search terms. But in the blog […]

‘Three ways marketers improve customer experience from within’ – EConsultancy

Jeff Rajeck says, “Improving customer experience requires as much attention to how things work inside the company as how customers are interacting with the brand. What internal initiatives do marketers feel are essential for improving customer experience from within the company? To find out, we Econsultancy has conducted a a range of research, including a recent […]

‘How AI is bound to change B2B sales and marketing forever’ – EConsultancy

Maz Nadjm says, “We may not give it a lot of thought, but artificial intelligence is already part of our daily lives in a number of ways. When it works well, it makes our life slightly easier – from trying to anticipate our needs (e.g. Amazon’s suggested products or Netflix’s recommended shows) to preventing us […]

‘Big data: the golden prospect of machine learning on business analytics’ – EConsultancy

Rose Barnett says, “The boom in the B2B big data market (from a sub-$100m industry in 2009 to $130bn today) mirrors an enterprise-led scramble to invest in data mining, reminiscent of the California gold rush, accompanied by a similar media buzz. Although much is still written about the near-magical potential of data analytics for business, this […]