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Marketing and sales remain one of the most challenging tasks for most businesses. You might have contacted a million prospects but how many of them really turn up for a purchase? Depending upon the product, its demand and  the value your product delivers, the response rate will vary. Entrepreneur contributor Sujan Patel has shared three techniques... [Read more]

The Entrepreneur magazine team has published a video on ‘How Hip-Hop Artist Ryan Leslie Hopes to Transform Mobile Marketing’. Carlos Gil says, “When you think about the role of digital marketers for a business, they’re not only a promoter, but they too are an artist of sorts whose sole objective is to drive awareness and purchase... [Read more]

Customer care remains at the core of any business. It helps you keep customers happy and keep coming. You can achieve greater branding benefits with great customer care. In the improved artificial intelligence (AI) prevalence, you can automate the customer care efforts. ReadWrite contributor Fang Cheng has shared five benefits businesses can achieve... [Read more]

After Bitcoin, Ethereum is growing rapidly as another cryptocurrency. HubSpot defines Ethereum as “a blockchain-based software platform that hosts a decentralized app store and payment system on its network”. This platform allows its users to conduct safe and reliable transactions – free from censorship. HubSpot’s Clifford... [Read more]

Mike Austin, an Econsultancy columnist has shared three techniques to help marketers grow their email lists for improving their sales during the Christmas season. Austin says, “From Amazon Prime Day to the festive season, ecommerce and brick-and-mortar retailers alike are seeing record-breaking sales during key shopping events. Email is consistently... [Read more]

Econsultancy columnist Rebecca Sentance has shared a case study featuring Nick Mottershead, Data Scientist at Lynchpin Analytics. The study explains how marketers can improve the conversion through the personalization techniques. Sentance says, “Nick Mottershead, Data Scientist at Lynchpin Analytics, began his presentation at Festival of Marketing... [Read more]

MOZ has published the Whiteboard Friday video featuring Dana DiTomaso on ‘How to Create a Local Marketing Results Dashboard in Google Data Studio’. The MOZ team says, “Showing clients that you’re making them money is one of the most important things you can communicate to them, but it’s tough to know how to present your... [Read more]

Data is one of the key elements to help you enhance your possibility of achieving success in marketing domain. It helps you rightly understand the customers and rightly target them. Integrating the data with Artificial Intelligence helps you achieve even better results. ReadWrite contributor Brad Anderson has shared three strategies to improve data... [Read more]

The Entrepreneur magazine team has published a video featuring Drew Westervelt, Founder and COO of Hex Performance on ‘How to Turn Passion Into Profit’. Entrepreneur team says, “Transitioning from a successful career as a professional lacrosse player to creating a product that’s disrupting the laundry detergent industry, Drew Westervelt... [Read more]

Any form of marketing requires a lot of research and experiments and email marketing is not an exception. With different email templates, catchy subject lines and unforgettable offers, you can make your email campaigns stand out. Entrepreneur contributor Syed Balkhi has shared four mistakes that can cost you your precious email subscribers. Balkhi says,... [Read more]

The Entrepreneur magazine team is hosting a webinar on ‘Make the Most of Small Business Saturday and Kick Off the Holiday Season!’ on Tuesday, November 6 at 12 pm ET | 9 am PT.. The Entrepreneur team says, “Do you have a strategy to make the most of this year’s Small Business Saturday? It can be a big day for small businesses and... [Read more]

If your email open rate isn’t what it used to be, consider Inboxr, which directly uses people’s social communications and bypasses the email roadblock. It’s very easy to set up Inboxr. After you have it running, it runs on its own. Once Inboxr is running it will continue to produce traffic and leads for you. It also converts them into... [Read more]