Econsultancy contributor Lizzy Hillier has shared a comprehensive guide to help marketers create GIFs in Photoshop.

Hillier says, “Whether it’s down to lack of man-power or lack of creativity, you don’t need to be a design expert to be able to create simple, eye-catching GIFs that can add a new dimension to your social channels, website or email marketing campaigns. In this article, I’ll be demonstrating how to make them.

NB as the title suggests, this will be a basic guide, focusing on the easiest techniques to help you get started in the world of GIF creation. Unfortunately, I won’t be teaching you how to create cute animated characters or anything like that.

You can navigate each section with this table of contents:

How to create GIFs in Photoshop: A beginners’ guide for marketers

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