Latest News
Improving influencer marketing with long-term partnerships
Influencer marketing has taken an important place in today’s marketing process. This form of marketing allows the brands to use the influencers’ popularity to market their products and services. Forbes contributor Barrett Wissman has shared an article on how you can establish strong influencer marketing with long-term partnerships. Wissman... [Read more]
HubSpot publishes ‘Guide to Augmented Reality’
HubSpot has published the ‘Guide to Augmented Reality’ to help brands and marketers understand what augmented reality is and how it impacts a business. Alicia Collins says, “In simple terms, augmented reality (AR) is an embellished or altered form of reality where content lays over users’ real-world views. The technology allows... [Read more]
Three ways to strengthen your data and AI integration
In today’s marketing world data plays the pivotal role. It helps you analyze and target the potential customers in a way that you can get the desired results. ReadWrite contributor Brad Anderson has shared three ways to help marketers integrate data with Artificial Intelligence. Anderson says, “For these reasons and more, making the most... [Read more]
Here’s how AI helps your sales team
Artificial Intelligence (AI) has been an integral part of the marketing ecosystem. It helps you boost your marketing efforts and enhance your sales. ReadWrite contributor Evan Loring has highlighted how the AI is helping sales people to win at sales and keep their customers happy. Loring says, “Here’s a closer look at how sales reps and their... [Read more]
Econsultancy shares four principles for building a conversational interface
When it comes to online marketing, conversational interfaces make it easy for the brands to stay connected with the customers in a more personal, quick and convenient manner. While building a conversational interface you need to keep several things in mind as it is going to represent your brand to the customers. Econsultancy’s Rebecca Sentance... [Read more]
Here’s ‘Q4 Content Calendar’ from Buffer
The Buffer team has shared the ‘Q4 Content Calendar’ for the content marketers. The content calendar features important dates and campaign ideas for small businesses. Ash Read says, “The last quarter of the year is always a busy one for marketers. Between October and the end of December, we have the holiday season, Halloween, Thanksgiving,... [Read more]
Report: Facebook to rely on Instagram for its ad revenue growth
Recode columnist Curt Wagner has published a report that states that social media network Facebook may soon have to rely on Instagram for its ad revenue growth. Wagner says, “Instagram is an incredibly important part of Facebook’s future, and Facebook and CEO Mark Zuckerberg are now under pressure to make sure their prized acquisition doesn’t... [Read more]
Three ways you can enhance your marketing with Google Assistant’s new tools
Google Assistant has recently been equipped with new tools to offer more flexibility and personalization to its users. HubSpot columnist Amanda Zantel-Wiener has shared three ways marketers can use the new tools of Google Assistant for better marketing results. Wiener says, “Google Assistant — the search engine giant’s digital personal... [Read more]
Here’s Guide to Facebook Ad Sizes [HubSpot]
HubSpot’s Carly Stec has published a free guide to to Facebook ad sizes. It aims at helping advertisers learn about the formats they get when advertising on Facebook. Stec has shared the pictures of all the Facebook ad formats. Stec says, “Between various image sizes and character requirements, figuring out how to optimize your Facebook... [Read more]
HubSpot’s Ultimate Dictionary of Marketing Terms
The HubSpot team has published the ultimate dictionary of marketing terms. This dictionary covers 99 marketing terms. Alec Biedrzycki says, “Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We’ve covered social media terms, content marketing terms, smarketing... [Read more]
Here’ why your retail pricing strategy needs more attention
Pricing is one of the most important elements that helps you win the customers. You need to give a great product at a competitive rate so that the sales could go on. In retail, you might have experimented different ways to get more sales. Have you been successful with them? If not, Econsultancy has shared six reasons due to which you might not be getting... [Read more]
Google discontinues Google+
Google has announced that it is closing the Google+ platform. The company has shared four challenges it faced and how it is tackling them. Google’s VP of Engineering Ben Smith says, “At the beginning of this year, we started an effort called Project Strobe—a root-and-branch review of third-party developer access to Google account and Android... [Read more]
