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Tim Peterson says, “A little more than a year after Twitter began testing carousel ads that could include multiple app install ads, the company will now start experimenting with carousels that can include normal tweets, including possibly yours. Twitter’s latest carousel ad format lines up an array of tweets — text, photos or videos — into... [Read more]

Ben Davis says, “At Syzygy’s Digital Innovation Day, Paul Marsden discussed customer experience and the ‘Peak End Rule’, the idea that ‘finishing strong’ leaves a lasting impression. To demonstrate this he used the example of a colonoscopy, and a study by Daniel Kahneman, author of Thinking Fast, Thinking Slow. Consider the graphs below.... [Read more]

Caroline Early says, “Rainmaker Digital’s Chief Content Officer Sonia Simone knows a thing or two about content marketing. Tune in to this week’s episode of Copyblogger FM as Sonia navigates the best ways to organize your time and energy so you’re able to consistently produce effective marketing materials. And be sure to check out the other... [Read more]

Barry Levine says, “Welcome to the age of cognitive advertising. IBM’s The Weather Company is today announcing Watson Ads that enable consumers to conduct remote brand-related conversations with this expert computer, via free-form text or voice. “We believe this will transform advertising,” Weather Company global head of sales Jeremy Steinberg... [Read more]

Nate Matherson says, “If you run your own small business, then you likely wear many hats. Most small business owners do the work of two or three employees. That’s why you’re likely always interested in finding new tools that can help make your life easier. This article will help you do so by introducing you to some new apps that will allow... [Read more]

Jessica Liu says, “Bloomberg recently reported that Snapchat surpassed Twitter in daily active users. Kudos to Snapchat, which is only half as old as Twitter, but why do we keep comparing Snapchat to Twitter? Or to Instagram? The industry is desperate to neatly categorize Snapchat under social media, but I would argue that Snapchat is equal parts... [Read more]

Ben Jacobson says, “When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. If visitors to your site have any doubts about how trustworthy you are, they’ll bounce right out and never come back. Especially in the B2B sector,... [Read more]

Tommy Wyher says, “If you want to get more out of mobile marketing, you’ll benefit from developing a mobile marketing strategy that covers all of the bases. These days, more and more entrepreneurs are discovering the power and potential of mobile marketing and they are using this marketing format in order to grab vital market share in their... [Read more]

George Deeb says, “Let’s face facts. Sales people love to close sales, because that is how they are incentivized, through sales commissions. Call it the thrill of the hunt. And, most sales teams, sales managers and sales pipeline reports are all built around closing the sale. But, the sad reality is, closing the sale is only the first step in... [Read more]

Jessica Davis says, “Publishing and sharing informative, engaging content can make a positive impact on your social media marketing strategy, giving your social media pages more credibility. Moreover, you can stay current with industry trends and increase interaction with your audience. Having conversations with your audience is probably the easy... [Read more]

If you need to build websites for local merchants, the Ink Themes team, led by Neeraj Agarwal has a kit of online assets that will make your life a lot easier. Their new Local Business Bundle give you : ■ 10 Local Business WordPress Themes (for businesses like Fitness, Online Restaurant Ordering, Car Dealers Directory, Summer Camp, Acting School,... [Read more]

Barry Schwartz says, “Google launched a new small business-friendly tool at testmysite.thinkwithgoogle.com that will show how mobile-friendly and fast a site is. The new tool combines the mobile-friendly testing tool and the page speed testing tool into one and gives the small business owner a clean and understandable report they can forward to... [Read more]