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Patricio Robles says, “Snapchat is one of the most popular messaging apps for teens, and its rise could even be partially responsible for a decline in how much users are sharing on Facebook and Instagram. But Snapchat is itself changing. According to comScore data, in May 38% of US mobile users aged 25 to 35 and 14% of those older than 35 used... [Read more]

Demian Farnworth says, “Like David Ogilvy, mid-20th-century ad man Rosser Reeves promoted a hard-sell approach and thought advertising should do one thing: sell. And sell he did. Campaigns for Viceroy cigarettes, Carter’s Little Liver Pills, Listerine mouthwash, and Colgate toothpaste boosted sales and put these brands on the map. His goal was... [Read more]

Ronell Smith says, “The gentleman sitting across the table from me at a crowded lunch spot has what he sees as a workable business idea for a local business, a sound plan to get it off the ground, enough funds to weather the ups and downs of the current business climate in his area, and the determination to stick around long enough to be successful. However,... [Read more]

Alexander Kesler says, “There’s an ongoing trend that’s undermining companies’ digital and search engine marketing efforts, regardless of the industries they’re in. They start out with good intentions and a strong strategy, putting large amounts of time and effort into building up their profile with search engines. Usually,... [Read more]

Brett Middleton says, “When creating your remarketing audience in Google Analytics, it’s all too easy to slap together an “All Users” audience, or take it one step further to “All Users (exclude converters).” But what are you missing out on when this is the extent of your remarketing efforts? Following are three very tangible methods... [Read more]

Hicks Crawford says, “A loyalty program can be one of the most effective marketing tools for your brand. Appealing to existing customers is an affordable way for businesses of any size to improve their profits over time. There are many different ways to offer loyalty programs to your customers, providing them with discounts, perks and exclusive... [Read more]

Leslie Ye says, “If you’re not using trigger events to sell, you’re missing out. We preach inbound sales on this blog — that’s hardly news. That means no cold calling, no untargeted outreach, and no more spray-and-pray. Selling with trigger events — some kind of social activity or event that signals your prospect’s company... [Read more]

AJ Agrawal says, “Digital marketing seems to be getting more expensive every single year. With competition increasing and digital marketing budgets needing to go up, content and SEO experts can feel like they’re fighting an uphill battle. Think about those who are operating on a budget, though. This guide is going to show you five tips you can... [Read more]

Jacob Warwick says, “As marketers, we love trends. Taking advantage of industry trends is how marketers make a living. We analyze and criticize, and we often enjoy our banter, whether it’s about the latest social channels or annoying buzzwords. But how often do we assess negative trends in our industry? And do we truly dig down to find the... [Read more]

Jeremy Smith says, “Google Analytics (GA) is an indispensable tool for gathering data that will help you maximize your conversions. As a bonus: It’s free. GA offers excellent reports that provide an overview of key metrics for a particular period. But the out-of-the-box reports won’t always fit your needs. So, fortunately, GA also allows you... [Read more]

Julia McCoy says, “We all have one thing in common as marketers: we have goals to achieve. You could be looking for more social shares to increase your brand exposure, relevance, and reputation online. You want your social profiles to gain more visibility for increased social following. Or, you want Google to recognize your brand as authoritative... [Read more]

Lauren Hintz says, “The most common lead sources include: Inbound leads, inbound companies, trigger events, and common connections. All of these lead sources include active buyers. Active buyers are easier to connect with than the passive buyers. After identifying active buyers, it’s time to move onto the second stage in the Inbound Sales Methodology. Outreach... [Read more]