Latest News
‘How to Optimize Your Emails for Mobile: 10 Tricks Every Marketer Should Know’ – HubSpot
Ellen Bartolino says, “As a marketer, you know how powerful email can be to generating leads and nurturing prospects through your funnel. But have you ever wondered if you’re really getting the most value out of the channel? If you’re not optimizing your emails for your mobile audience, you’re missing out. Over 50% of emails... [Read more]
‘Mobile: A mindset, not just a handset’ – Econsultancy
Gina Roughan says, “From the moment we wake until we hit the pillow for some post-Netflix shut-eye, our smartphones are within reach. From gaming or reading on the commute, to ordering the weekly shop or tonight’s Deliveroo dinner, we (i.e. consumers) rely on our mobiles to provide relevant content and services exactly when we need them. This... [Read more]
‘A 9-Part Client Management Manifesto Your Agency Should Steal’ – MOZ
Brian Patterson says, “It was my first day at my new gig as a federal government IT consultant in Washington, D.C. I was slogging through the typical onboarding paperwork when a senior partner dropped by, introduced himself, and handed me a paperback book. “Read and implement this,” he said. The cover read The Trusted Advisor by David H. Maister,... [Read more]
‘If My Website Is Hacked and Customer Data Exposed, Am I Liable?’ – Small Business Trends
Paul Chaney says, ““If my website is hacked and customer data is exposed, can I be held liable?” That is a question most small business owners aren’t losing sleep over or are readily prepared to answer. But in an era where data breaches routinely occur, it warrants serious consideration. You may think that just because you run a small business,... [Read more]
‘Does Your Copy Pass the ‘Forehead Slap’ Test?’ – Copyblogger
Brian Clark says, “One of the most repeated rules of writing compelling copy is to stress benefits, not features. In other words, identify the underlying benefit that each feature of a product or service provides to the prospect, because that’s what will prompt the purchase. This is one rule that always applies, except when it doesn’t. We’ll... [Read more]
‘CMOs, Your Role Is Evolving . . . Are You Keeping Up?’ – Forrester
Sheryl Pattek says, “I recently returned from an amazing vacation in the Galápago Islands where the impact of evolution is evident all around you. It was in the amazing Galápagos where Charles Darwin developed his theory of evolution by means of natural selection. And it might surprise you to learn that a tiny bird called the Galápagos (or... [Read more]
‘3 Key Marketing Takeaways from Digital Summit Denver’ – Entrepreneur
Jack Worwick says, “It’s no secret that digital marketing conferences often bring a mix of new ideas, outside-the-box thinking and wild marketing strategies that come to life after listeners have a few drinks along with their networking. For entrepreneurs, these new ideas can be monumental for proactively driving your business forward. That... [Read more]
’12 Tips and How-tos For Leveraging the Power of Instagram’ – Business.com
Jean L. Serio says, “With 100 million daily users and everyone from teens to Millennials and seniors uploading and viewing photos and videos, it’s easy to see why Instagram is no longer simply considered “one to watch”. The fact is, Instagram is now a full-scale social network. And a force to be reckoned with. Furthermore, as... [Read more]
‘Five ecommerce lessons from Burberry and Hermes’ – Econsultancy
Brat Mroz says, “In the world of luxury clothing brands, there are two that stand out: Burberry and Hermes. Both brands are longstanding international status symbols at the forefront of the fashion industry – each featuring distinct and exceptional product lines. But where they differ greatly is in their digital commerce offerings. Burberry... [Read more]
’15 Great Microsoft Word Add-Ins for Social Media, Email Marketing, More’ – Small Business Trends
Nash Riggins says, “Ever since its launch in 1983, Microsoft Word has been an integral part of daily office life for millions of workers. It doesn’t matter what sort of business you’re running or what type of industry you’re in — chances are, you’re going to need to use Microsoft Word more than a few times per day. But just because... [Read more]
‘Storytelling in Sales: 5 Steps to Create a Netflix-Worthy Narrative’ – HubSpot
Tom Fielder says, “Why do we find ourselves tied to the television, compulsively watching the next episode – and the next, and the next, and the next – of our favourite series on Netflix? We don’t necessarily want to keep watching, but if we do have more time, there is something about those cliffhangers, unresolved plotlines, and sudden... [Read more]
‘6 Common Myths (Busted) About Social Media Marketing for Startups’ – Entrepreneur
Jayson Demers says, “Chances are, you startup has it hard when it comes to marketing. Your brand identity is soft, maybe not even fully formed. You don’t have a lot of revenue coming in, and you have limited capital to work with. What’s more, you probably don’t even have a dedicated team member for marketing — you may be doing... [Read more]
