Latest News
‘Paid search management software: Is it right for your business?’ – Search Engine Land
Jacob Baadsgaard says, “On the surface, paid search management software has all the glitz and glam of a new-age technological marvel. It’s sleek, it’s chic, and it takes the guesswork out of your account management. After all, humans make mistakes — computers don’t. Right?Well… maybe that’s giving them too much credit.Automated account... [Read more]
‘When and How to Listen to Google’s Public Statements About SEO – Whiteboard Friday’ – MOZ
MOZ team says, “When Google says jump, it’s hard not to jump. Often we take the words of Google representatives as edict and law, but it’s important to understand subtleties and to allow for clarification with time. In today’s Whiteboard Friday, Rand discusses some angles to consider that will help you stay grounded when the... [Read more]
‘How to Add Text Messaging to Your Marketing Campaign’ – Solopreneurs
Sam Davtyan says, “It’s official; Americans love our smartphones. In particular, we love texting. We can send a message at any time of day and know that our friends will get it. We send 6 billion text messages a day in the United States, and two-thirds of adults own smartphones, which they use to get information on community events and breaking... [Read more]
‘Influencer Marketing, NextCon 16 Events Slated For November’ – Small Business Trends
SBT team says, “Two new events have been added to the Feature Calendar for November!Read more about both events, each with a starting date of Nov. 14, in our calendar below.Influencer Marketing Days, a two day event held at the TKP Conference Center located in Midtown, Manhattan, will cover issues pertinent to this burgeoning industry. Information... [Read more]
‘Is It Appropriate for Marketers to Use Emojis at Work?’ – MarketingProfs
Ayaz Nanji says, “Do marketers believe it is OK to use emojis in workplace communications? Does the appropriateness change depending on the context?To find out, The Creative Group surveyed 400 marketing and advertising executives who work in the United States.Some 59% of respondents say it is not at all appropriate to use emojis in communications... [Read more]
‘How to Atomize 1 Killer Piece of Content Into 10’ – CMI
Emily King says, “Has your content team ever created a one-hit wonder? If so, you may be sitting on an opportunity to create many pieces of killer content from that original piece.That’s what my team did. In this post, I’ll show how Radix, a B2B copywriting agency, atomized one core article into a set of pieces — a steady flow of fresh... [Read more]
‘5 ways digital marketers can make healthier impressions’ – Marketing Land
Lewis Gersh says, “Imagine this, digital marketers: Instead of distributing virtual ads anonymously in cyberspace, you have to pass out flyers to people you meet face-to-face.You spot someone reading a tablet over lunch at a sidewalk café. Would you walk up, wordlessly place your flyer right over the screen on their tablet and walk away?Of... [Read more]
‘Doing Digital is Never Done: How to Stay Ahead in Online Marketing’ – Business.com
Amas Tenumah says, “A new Forrester Consulting report on digital CX has been getting lots of attention for its insights into how companies are “doing digital,” but ironically, that’s an expression that neatly describes a key problem with how companies are making their changes and the most interesting finding from the report itself.The report,... [Read more]
‘Getting to the bottom of Google expanded text ad CTR and CPC’ – Search Engine Land
Andy Taylor says, “Since July 26, 2016, expanded text ads (ETAs) have been live in AdWords. This new ad format, which was launched with mobile users in mind, allows advertisers to create longer text ads with two headlines of up to 30 characters each and a single 80-character description line.Advertisers have been testing the new format alongside... [Read more]
‘Making Sense of Google’s Updates in Local Search’ – MOZ
George Freitag says, “Last week, Casey Meraz did a great breakdown on the state of local, showing where you should be heading with your strategy and answering some tough questions about the future of local search. Today, let’s look at all the recent changes that Google itself has been making to its own local product and examine how that will... [Read more]
‘Mobile Web vs. Apps vs. Native SMS: Tips for Mobile Engagement Success’ – MarketingProfs
Jessica Langdorf & Doreen Saxby says, “Over two-thirds of Americans now possess a mobile phone, and we use it for just about anything and everything, multiple times per day. And we’ve all heard those reports that shock us with the extent of our mobile obsession, suggesting that people are willing to give up beloved vices like chocolate... [Read more]
‘5 Ways To Create Quality Content When You’re Too Busy To Write’ – Business.com
Jawad Khan says, “Content is king. I know you’ve read this a million times.But creating quality content requires in-depth research and some good old elbow grease. And not everyone, especially busy entrepreneurs, and corporate professionals have much free time in their daily schedules to do that.So how do you create quality content for your... [Read more]
