Latest News
‘Akamai: When creating responsive sites for mobile, consider dynamic image optimization’ – Marketing Land
Barry Levine says, “Since the end of the last decade, responsive web design (RWD) has been a popular way for marketers to minimize the amount of website modification they have to do for multiple screens.In responsive web design, a single website is automatically scaled for different screen sizes through proportion-based page grids. But mobile... [Read more]
’22 Hidden Facebook Features Only Power Users Know’ – Entrepreneur
Evan Dashevsky says, “Facebook is the principal digital public square of today. Well, it’s the principal digital public square for those of a certain age (i.e. post-college, the young’ns aren’t into it). But Zuck & Co.’s site is still an extremely integral virtual venue and will continue to be for some time.While... [Read more]
‘How Snapchat’s New Acquisition Vurb Transforms Business Search’ – Small Business Trends
Michael Guta says, “Snapchat is paying $110 million, with 75 percent in stock and 25 percent cash to acquire mobile contextual search engine Vurb. The deal also includes a $75 million retention bonus to keep Vurb founder and CEO Bobby Lo.Vurb touts itself as tool for helping consumers decide what to do and who they want to do it with. So obviously,... [Read more]
‘How Cognitive Empathy in Marketing Revolutionizes Your Brand Relationships’ – Business.com
Darin L. Hammond says, “Donald Trump owns the fatal political and business flaw. Trump has a big problem. In his 2016 run for Presidency, Trump daily flashes his grand flaw, the one that will keep him out of the White House: a lack of empathy.He is incapable of jumping inside the minds of voters to read their needs and connect with them emotionally... [Read more]
‘How to responsibly create content that pushes the envelope’ – Marketing Land
Kerry Jones says, “It’s no secret. Content marketing is driven by results; the higher the number of shares, links and publicity, the greater the mark of success.But to get those high numbers of engagement, you’ve got to provide something that strikes a chord with your audience. Create something that will make them stop to read it, absorb... [Read more]
‘4 Crucial Things to Do in the First 10 Minutes of Every Sales Presentation’ – HubSpot
Aja Frost says, “If you don’t like the first few episodes of a TV show, do you stick with it until the series finale?Probably not. It’s unlikely you’ll suddenly start loving it, and there are plenty of other options out there.Unlike a show, your prospect probably won’t stop the sales presentation if the beginning doesn’t go particularly... [Read more]
‘Six Essentials for Good Storytelling—and Great Content Marketing’ – MarketingProfs
Jennifer Smoldt says, “”Storytelling” is often used loosely as a term for good writing. Which makes me wonder: Do marketers actually understand storytelling in the context of content marketing?Yes, it’s a borderline cliché buzzword. And, like “content marketing,” at times ambiguous.But all that aside, here’s... [Read more]
’30+ Marketing Tools for Research, Engagement, Measurement, Workflow, and Visuals’ – CMI
Ann Gynn says, “Open up your content marketing toolbox.Is it empty? Or is it so crowded that you can’t find the tool you need?Content Marketing World presenters are here to help. These daily practitioners of content marketing open their toolboxes to reveal what things they use to help them in:– Research– Engagement– Promotion–... [Read more]
‘How Your Business Can Cash in on New Social Network Steemit’s Meteoric Rise’ – Business.com
Raphael Locsin says, “The next evolution in social networking might just have arrived. Steemit.com is not just some new character limiting or self-destructive photo platform.This newcomer is the first social network to be built on blockchain technology.It’s also the first social network to reward users with cryptocurrency (Steem) for posting,... [Read more]
Want to convert more prospects into customers? (free ticket) #ad
What do you need in your business?• Convert more prospects into customers?• More highly qualified leads that already trust you?• More loyal repeat customers?Well, all of these marketing needs are advanced by videoIn fact, 74% of all internet traffic will be video by 2017. (according to Syndacast.com)Besides that, marketers who use video:■... [Read more]
‘5 Tactics To Build Your Social Media Following’ – Entrepreneur
Bhavik Sarkhedi says, “I’m sure you’re curious of how social media mega stars build up their following. After all, you probably want to be an influencer yourself.Ultimately, an influencer with a strong social media following, is someone who the fans and followers go to for inspiration and knowledge in a certain subject area. They motivate... [Read more]
‘Content audit 101: a step-by-step guide’ – Marketing Land
Rachel Lindteigen says, “A content audit should be part of the research you do before creating a content marketing strategy, but it seems to be a missing element in most programs. Why is a content audit an important part of an overall content marketing strategy? If you don’t know what your current content assets include and which ones are working,... [Read more]
