Latest News
‘6 Ways to Build Your Email Subscriber List’ – Entrepreneur
Jim Higgins says, “Few things are more valuable to a business than an email subscriber list full of interested customers and prospects. Although many believe that the age of the spam filter has destroyed email marketing forever, the fact is, spam filters are only designed to protect people from unwanted mail. If you build a list of folks who want... [Read more]
‘How Can Game Theory Help Your PPC Marketing?’ – Small Business Trends
Larry Kim says, “I was blown away when I heard that the U.S. Federal Trade Commission is suing 1-800 Contacts for anticompetitive behavior. The contact lens company allegedly struck deals that prevented rivals from bidding on PPC ads on Google and Bing using their trademarked terms and variants.According to the FTC complaint:“Beginning in... [Read more]
‘5 Content Marketing Strategies Businesses Should Adopt in 2016’ – Business.com
Charles Crawford says, “Content marketing is not only fantastic in terms of business brand building and overall success, but has also become mandatory in today’s digital arena.Some fun facts for you:76 percent marketers reported using content marketing in some shape or formOut of this, just 37 percent say their strategies are effectiveCompared... [Read more]
‘How Pokémon Go Will Change Mobile Advertising’ – Entrepreneur
Janis Zech says, “By now you’ve heard of — if not played — Pokémon Go. You’ve also heard about how the game keeps shattering download records (with 75 million and counting) and revenue since its launch barely a month ago.Pokémon Go has overtaken breakout mobile hits such as Color Switch to global juggernauts such as Supercell’s... [Read more]
ScopeLeads doesn’t just find leads for your services #ad
Just announced and on sale for a reduced price today only, ScopeLeads searches the internet, looking for small businesses in need of marketing services, such as a website, a Facebook page, SEO and more.This is more sophisticated than any lead finder you have ever used. It uses a proprietary algorithm to determine which leads actually need the services... [Read more]
‘Google tests showing an overall Health Score for AdWords accounts’ – Search Engine Land
Ginny Marvin says, “Google is testing a new overview in the Opportunities tab in AdWords that gives advertisers an “Account Health Score for Search.”The feature was spotted and first reported by the team at Receptional, a UK-based digital marketing agency. As Receptional points out, the idea is similar to that of WordStream’s AdWords Grader,... [Read more]
‘How to find the right analytics for the right marketing job’ – Marketing Land
Alan K’necht says, “The marketing world gets more complex daily as more and more data and types of analytics become readily available to guide and evaluate our marketing efforts. More often than not, clients are asking for proof of success, ROI and other tangible results.To meet this growing demand, successful marketers are making greater... [Read more]
‘9 Ways You’re Losing Your Prospects’ Trust (and the Deal)’ – HubSpot
Jared Fuller says, “Sales and trust. Not exactly two words today’s buyers think of as synonymous. According to HubSpot Research, only 3% of people consider salespeople trustworthy.It should come as no surprise, then, that I’ve found a breach in trust is the most common reason a rep loses a deal.And yet talking about obtaining and maintaining... [Read more]
‘Will Facebook’s artificial image creation solve our stock photo woes?’ – Econsultancy
Dr Janet Bastiman says, “One of the biggest issues that creative teams face is finding the right images to put alongside their marketing campaigns.The time and effort required to create and curate an image library is considerable, and it needs constant maintenance to ensure that images stay relevant to the brand and message.Imagine if you could... [Read more]
‘The Must-Have Social Media Tool Every Content Marketer Needs’ – Copyblogger
Sonia Simone says, “What if we told you about an ultra powerful, infinitely flexible social media tool that allows you to publish business-building content — text, audio, or video — without holding you to any arbitrary rules?It’s a tool that fixes everything that’s broken about the existing social media sites, new and old.It gives you... [Read more]
‘Responsive Design is Killing Two-Thirds of Your Conversions. Here’s How to Fix It.’ – MOZ
Talia Wolf says, “Allow me to start with a quick summary of this article:There’s a 270% gap in conversions between desktop and mobile, because mobile websites suck and we’re all doing it wrong. (Now that I’ve gotten that out of the way, I’ll explain why and what needs to be done to fix this.)At its essence, responsive design is... [Read more]
‘How Markdown Can Help Bloggers Save Time’ – AWeber
Andy Obusek says, “Whether blogging is the heart and soul of your business or just another channel through which you communicate to your audience, you know it’s a great way to keep your community and email list engaged.But as with anything you do, there are ways of making the process more time-efficient, and less frustrating.Now, you may... [Read more]
