Latest News

Barry Levine says, “The conventional wisdom about ad blockers goes like this: Users would stop using ad blockers if they got more value, or less annoyance, or less privacy invasion, or less malware from online ads. But that’s missing a key statistic that ties feelings about ads to action about ad blockers. Two weeks ago, for instance, the Reuters... [Read more]

Patricio Robles says, “One of the hottest trends in online retail in the past several years has been subscription commerce. Much of the boom has been fueled by the rise of subscription box services that deliver products on a regular basis in a pretty little (or big) box. Typically, these services are focused on a particular product category, such... [Read more]

Shane Barker says, “Have you tried to market your brand through influencers? Maybe you’ve failed to see positive results from your influencer marketing campaign. Or maybe you’re just new to this marketing method and you want to know how to make it work for you. There are several types of influencer marketing campaigns and the important thing... [Read more]

Ginny Marvin says, “Paid search in 2016 might have started uneventfully, but the lull did not last. Beginning in February, there was a rush of announcements that culminated at the Google Performance Summit on May 24. Those announcements will shape much of what search marketers will be working on in the second half of the year. Here’s a look... [Read more]

Chris Kerns says, “Social media is as much about sharing information as expressing a certain kind of image to the rest of the world. Being able to choose the moments we want to share (and leave out the ones we’d rather not) gives users the ability to curate a public perception — a mix of who we really are and who we want to be. But these self-identifying... [Read more]

Dr. Peter J. Meyers says, “It’s been almost two years (August 2014) since Google announced that HTTPS was a ranking signal. Speculation ran rampant, as usual, with some suggesting there was little or no benefit to switching (and possibly significant risk) while others rushed to sell customers on making the HTTPS switch. Two years later,... [Read more]

Nikki Gilliland says, “It is a platform best-known for providing inspiration, but Pinterest is now offering its 100m monthly users even more opportunities to buy online. With the launch of new major features, here’s how it is aiming to become more of an ecommerce site in future. Buy from anywhere Since launching Buyable Pins in June last year,... [Read more]

Mike Renahan says, “Benjamin Franklin once said, “Either write something worth reading or do something worth writing.” I’m going to bet he wasn’t talking about sales when he said that famous line, but the sentiment is still applicable to the field. If you’re writing an email that a prospect isn’t going to get any value from, why put... [Read more]

Aaron Agius says, “Many companies don’t put as much thought into their About Page as they do their sales and marketing material. That’s a big mistake, since the About Page is one of the few places where you can illustrate your brand’s quality and value all at once. This post will show you how to transform your About Page into another effective... [Read more]

Ayaz Nanji says, “Half of Fortune 500 brands are now on Instagram, and the platform is providing the highest engagement levels for these businesses of any social network, according to recent research from TrackMaven. The report was based on an analysis of Instagram content posted by Fortune 500 brands between May 1, 2015 and May 1, 2016. The researchers... [Read more]

Anjali Lai says, “Sports fans around the world are having a heyday: From the Copa America soccer tournament in the US to the European Champions Cup across the pond, and from live Wimbledon matches to the imminent Summer Olympic Games, there is no lack of global sports entertainment at this moment. Sports teams have always brought people together... [Read more]

Pamela Wilson says, “Freelancing. That’s the life, isn’t it? Total control. Total freedom. Abject terror. Don’t get me wrong. There’s a lot to be said for the freelance life. You’re in charge of your own time. You pick and choose the projects you’ll take on. You select your clients. When it’s all working the way it’s supposed to,... [Read more]