Latest News

Jennifer Adams says, “In the age of the customer, insights-driven businesses use big data solutions to gain business insights, create differentiated customer experiences, and drive competitive advantage. In our recently published Big Data Management Solutions Forecast, 2016 To 2021 (Global ), we take a more in-depth look at the software solutions... [Read more]

Aja Frost says, “Every salesperson has received at least one piece of advice that’s stuck with them: That nugget of wisdom that’s consistently helped them be more productive, help more prospects, or win more deals.If you’re curious to learn other reps’ all-time favorite sales advice, good news — more than 500 members of the Practical... [Read more]

MOZ team says, “Google is constantly testing new design elements, but over the past few months they’ve been testing a change that, while it might seem small on the surface, represents a major philosophical shift. The screenshots in this post were all captured on live SERPs but appear to be tests and have not rolled out permanently. Here’s... [Read more]

Jerod Morris says, “Plus a special offer for the Pro Plus All-Theme Package …Black Monday … in August?Pretty much.You may recall that every year around late October or November we offer a big discount or valuable bundle.Well, we recently ironed out our promotional schedule for the rest of 2016 … and this year’s Black Monday sale is... [Read more]

Hassan Mansoor says, “It doesn’t matter whether you want to sell your products or want to get more visitors to your site there are no other options but to build your brand.A recent Marketing Budgets 2016 Report research on marketing from e-consultancy shows that 72 percent of brands plan to invest more intensely in digital marketing in... [Read more]

Greg Sterlng says, “Facebook introduced “Slideshow” advertising for emerging markets and small businesses (SMB) last October. In March of this year, Facebook said that its related “Your Business Story” SMB ads had more than three million advertisers.The Slideshow technology has two primary objectives: to make it easier and cheaper to... [Read more]

Carolina Samsing says, “My interest in smarketing best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing was much harder to get right. When we were a smaller team, I could meet 1:1 with each salesperson and talk about how we could help generate more (and... [Read more]

Jennifer Smoldt says, “”Storytelling” is often used loosely as a term for good writing. Which makes me wonder: Do marketers actually understand storytelling in the context of content marketing?Yes, it’s a borderline cliché buzzword. And, like “content marketing,” at times ambiguous.But all that aside, here’s... [Read more]

Jim Yu says, “Half of all B2B and B2C companies say they will increase their spending related to content marketing in the coming year. This growth means there will be even more content, more competition and higher standards for those who want to succeed.From the consumer standpoint, the online content world has seen shifts in levels of interest... [Read more]

Christopher M. Gillespie says, “Today’s world is connected. Too connected, maybe, if I’m judging by the number of folks sitting outside my office building catching Pokemon.We are all rabidly addicted to our smartphones and plugged into the digital world, and for good reason: it brings convenience like we’ve never known before.Unfortunately,... [Read more]

Dan Tyre says, “Closing calls are sexy. They’re the calls where a deal gets moved across the line, contracts get signed, and you earn your commission checks.But closing calls are a bit of a fait accompli. Depending on who you sell to and what you sell, you could have already spent 10 to 20 hours with your prospect. You should have a good idea... [Read more]

Brian Hughes says, “Staying competitive in a constantly evolving marketplace is no easy feat for any professional, especially small business leaders. We need to be aggressive in establishing our market dominance but simultaneously be ready to pivot at a moment’s notice in response to economic uncertainty. Plus, we need to juggle roles from... [Read more]