Latest News
‘8 Great Corporate Snapchats to Follow’ – Entrepreneur
Matt Orlic says, “You probably fall into one of two camps. You might believe Snapchat is a fad, silly memes and lusty Lotharios looking to send a few risqu? photos to their special someone. (You are wrong, by the way.) Or you believe it to be the second most powerful social media platform in the U.S. behind only Facebook. Ding, ding! You’re... [Read more]
‘Forrester’s B2B Marketing Forum Happens Next Week – See You There?’ – Forrester Blogs
Laura Ramos says, “The Zika virus. The National Doral in light of Donald Trump’s presidential candidacy. Hurricane Matthew. Who knew Miami would have so much to offer a year and a half ago!??! Well, here are three MUCH better reasons to come to Miami with us for Forrester’s B2B Marketing 2016 forum next week: great content, expert... [Read more]
‘Four implications of Snapchat’s update to its Stories page’ – Econsultancy
Bola Awoniyi says, “Can Snapchat become more user-centric and provide more opportunities for marketers in its flagship product at the same time? That is certainly the ambition with the photo sharing app’s new product changes. Users that have updated the app recently will find that: The Discover channels have been demoted to the bottom of the... [Read more]
‘An 8-Step Process to Use Influencers to Elevate Your Brand’ – CMI
Jodi Harris says, “Anyone who’s followed a popular celebrity on a social site like Instagram, Twitter, or Snapchat can recognize the benefits of getting an influencer to share his or her passion for a brand. In terms of visibility, credibility, and impact, few content promotion techniques rival its power for persuasion. Since 2014, when the... [Read more]
‘A More Tasteful Alternative to Self-promotion: Practice in Public’ – Copyblogger
Jeff Goins says, “Not long ago, I was speaking at a blogging conference when a writer in the audience asked this question. And until recently, I didn’t have a great answer. Today, with an abundance of blogs and social media channels, it can be a bit daunting to even try to promote your work. Everyone has something to sell, and the desperation... [Read more]
‘Are there PPC monsters lurking inside your paid search account?’ – Search Engine Land
Jacob Baadsgaard says, “Have you ever opened up a paid search report and felt a jolt of fear? Maybe your new campaign wasn’t performing well. Maybe you’d inexplicably spent a ton on AdWords and had nothing to show for it. Maybe it was just more bad news in a losing fight for profitability. Regardless of your particular situation, if you’ve... [Read more]
‘Google Penguin looks mostly at your link source, says Google’ – Search Engine Land
Barry Schwartz says, “Here’s another nugget of information learned from the A conversation with Google’s Gary Illyes (part 1) podcast at Marketing Land, our sister site: Penguin is coined a “web spam” algorithm, but it indeed focuses mostly on “link spam.” Google has continually told webmasters that this is a web spam algorithm, but... [Read more]
‘Facebook tests ads in Groups, potentially easing ad load issue’ – Marketing Land
Tim Peterson says, “More than one billion people use Facebook Groups every month, and now the social network is starting to let advertisers join the cliques. As part of a test, Facebook is showing ads in the Group feeds of some people in Australia, Canada, Ireland and New Zealand. “We have started to test delivering ads to people in Facebook... [Read more]
‘4 Back to Basics Sales Tips’ – Business.com
Tim Brown says, “Many of us would find the title of salesperson unappealing. Its connotation may be associated with pushiness, ruthlessness or other unsavory words. Though it doesn’t have to be that way, especially when being a salesperson encompasses much more than just sales. Daniel Pink, author of three novels including To Sell is Human,... [Read more]
‘Skip the Emojis: Your Small Business’ Text-Messaging Campaign Should Be All About the Deals’ – Entrepreneur
Kristen Vanstorm says, “More than 90 percent of all text messages are opened and read within five minutes or less. And tons of small-business owners are ready to write their Short Message Service (SMS) success stories. Let me give you a piece of advice: If you’re stuck on old-school methods, you’ll struggle with SMS. This is... [Read more]
‘4 Steps to Marketing Your Business Using Facebook Live’ – Small Business Trends
SBM team says, “Facebook (NASDAQ:FB) is constantly rolling out new features and updates, many which enhance user experience while also facilitating advertising and e-commerce activity. As the platform continues to enhance the intersection of recreational communication and business interactions, the latest available features provide outlets for... [Read more]
‘7 Ways to Create Share-Worthy Content’ – AWeber
Liz Willits says, “In this week’s #EmailChat, we teamed up with Express Writers, a copywriting agency known for creating epic content for their clients, to talk about the ways that modern marketers can optimize their content for maximum shareability. From getting more likes, shares and retweets to increasing email opens and clicks, read... [Read more]
