Latest News
‘How Digital Asset Management Can Make a Big Impact on Your Content Marketing’ – CMI
Cathy McPhillips says, “Many companies producing great content at a consistent pace soon face a predicament — they have so much content that they: Don’t know or remember everything they have Can’t track down content assets efficiently Struggle to collaborate with others involved in the process Aren’t leveraging existing content for reuse Enter... [Read more]
‘How to achieve the ideal state of marketing’ – Marketing Land
Scott Rayden says, “Let me start by saying right off the bat that I don’t believe the ideal state of marketing is ever achievable — at least not in my lifetime. The speed of innovation today has created a constantly changing environment that marketers need to adjust to in real time. New technology, new platforms, information more readily... [Read more]
‘B2B Marketers Should Gate Later And Less To Improve Engagement And Success’ – Forrester Blogs
Steven Casey says, “Today’s business marketers and their prospects are engaged in a frustrating content “dating” game. To get the content they want – and avoid the inevitable follow-up sales call or nurturing emails – more and more buyers are populating your gating forms with false, incomplete, or non-business information. They get... [Read more]
‘How to Link Instagram to Your Facebook Page in 6 Simple Steps’ – HubSpot
Andrew M. Smith says, “Visual content garners a huge amount of engagement on social media. There’s a reason why 71% of online marketers use visual assets in their social media marketing: People respond to it. Being able to share this content across multiple platforms, then, is an asset. And one of the best ways to do that is to link Instagram... [Read more]
‘Five reasons to use Twitter’s new embeddable DM button’ – Econsultancy
Ben Davis says, “You may have missed it, like I did, but Twitter last week added a DM button to its embed library of tweets, grids, timelines and other buttons. It’s not massive tech news, granted, but allowing people to DM you direct from your website could have advantages. Here are five of them… 1. Fewer contacts Brands must be... [Read more]
‘Using the Barnacle SEO Method to Prove Local Community Awareness’ – MOZ
Miriam Ellis says, “‘Barnacle SEO’ was a term first popularized by Will Scott in 2011 to describe the process of attaching your business to existing high-ranking entities (like major directories) and then promoting them as a means of dominating search engine results for desired terms. Today, we’re going to take that novel concept in a different... [Read more]
‘Periscope gets monetized: New Twitter functionality makes brands money’ – Marketing Land
Tamar Weinberg says, “With video being so prevalent in our online interactions, and all brands taking notice, Twitter is giving itself and brands an opportunity to capitalize on the money that was sitting on the table by announcing a monetization program for its live content. Today, Twitter announced an official platform for its Amplify program,... [Read more]
‘How to Make a Facebook Slideshow Ad: A Simple Guide’ – Small Business Trends
Annie Pilon says, “With the recent introduction of a raft of new features for Facebook Slideshow, there’s probably been a better time to try this easy to use video ad feature from Facebook (NASDAQ:FB) Slideshow ads are particularly popular right now, since they provide businesses with the opportunity to present ads in a really visual format... [Read more]
‘Success via Abracadabra: 5 Simple Marketing Tips that Work Like Magic’ – Business.com
Saheed Oladele says, “It’s a tough world out there. Getting your product or brand to the masses can be a chore considering the fact that you’re vying for attention in a market saturated by startups and other businesses looking to do the same thing. While that TV spot might garner some attention, your marketing avenues should be vast, reaching... [Read more]
‘A 5-Step Framework for Selling on Social Media’ – Entrepreneur
Ian Cleary says, “How many of you are frustrated with the time you spend on social media compared to the results you get? Social media is continuing to grow, with more platforms and more users. But spending all that time on social media channels needs to have a clear impact on revenue. People are not comfortable buying products on services on... [Read more]
‘Twitter’s Periscope tests adding pre-recorded video, graphics to live broadcasts’ – Marketing Land
Tim Peterson says, “Periscope appears to be stepping up its live streams’ production quality in order to keep step with Facebook Live. On Thursday, popular Periscope broadcaster Alex Pettit posted a Periscope stream that incorporated pre-recorded video and graphics during the live broadcast, as spotted by Mashable’s Sam Sheffer. That seems... [Read more]
‘Four key talking points from our mobile marketing roundtable’ – Econsultancy
Rob Thurner says, “I recently hosted an Econsultancy roundtable discussion where senior client-side marketers shared their successes and challenges in regards to mobile marketing. The roundtable was subject to the Chatham House Rule so attendees will remain anonymous. However I can say that the session was joined by marketers from a variety of... [Read more]
