Latest News
‘The No. 1 Reason Your Online Business Isn’t Making Money’ – Entrepreneur
Kimanzi Constable says, “We live in an interesting time. Today, 3 billion people log onto the internet each day, and that number is growing by 8 percent every year. You can learn how to do pretty much anything through blogs, websites, podcasts and videos. This has created a tremendous opportunity to get exposure for your business and the services... [Read more]
‘How to Ruthlessly Cut Worthless Words from Your Sales Copy’ – Copyblogger
Beth Hayden says, “When you’re writing sales copy for your business, showing a little personality is a good thing. It’s also a good idea to use natural language whenever possible, so people know you’re a real person who is genuinely interested in helping your prospects and customers. I write conversationally when I write copy, and so do... [Read more]
‘Voice Search Strategy: What Marketers Need to Know Now’ – HubSpot
Amanda Zantal-Wiener says, “When you wear white, do you inevitably spill something all over yourself? I do. So when I had sushi at work last week, it wasn’t long before I was frantically yelling, “Siri, how can I get soy sauce out of white pants?” Thank goodness for voice search, am I right? Although, here’s the thing about... [Read more]
‘What’s the Google AdWords Health Score and how is it different from existing tools?’ – Search Engine Land
Larry Kim says, “Here’s a crazy new idea: Imagine a tool that analyzes your AdWords account and grades you based on your performance. OK, it’s not so crazy. Or new. My company, WordStream, has provided a free AdWords Performance Grader for over five years now. But here’s what is new: A feature is now available in some (not all) AdWords... [Read more]
‘The 3 things to look for in a customer-centric marketing tool’ – Marketing Land
Jordan Elkind says, “Historically, marketing has been all about the product; however, today most marketing teams are striving to put the customer first. Of course, the teams still want to drive sales, but following the theory of “customer-centric marketing,” they now place the individual customer at the center of marketing design and delivery... [Read more]
‘Marketing attribution: How many are actually doing it?’ – Econsultancy
Ben Davis says, “Though the headline might suggest it, I’m not going to draw a tawdry analogy. Simply, let’s look at a few charts from Econsultancy’s new report, the State of Marketing Attribution in the UK, France and Germany, published in association with AdRoll. 66% of companies undertake some form of attribution and analyse... [Read more]
‘Google My Business for SMEs: 4 Tips on How to Use it And Boost Sales’ – Business.com
Stavros Vichos says, “It’s absolutely vital that your business’ online presence is Search Engine Optimized to help generate new leads. However, achieving organic search success is an ongoing battle, and Google’s business listing tools have thus far not made it easy for SMEs. There have been many confusing name changes (Google Local, Google+... [Read more]
‘The Trust Crisis in Advertising’ – Forrester Blogs
Jim Nail says, “Facebook’s admission that their video viewing numbers have been inflated for two years is one more shoe dropping in an ongoing breakdown of the relationships between advertisers, agencies and media companies in the advertising ecosystem. Coming after the ANA’s work on transparency, and the unresolved issue of fraud... [Read more]
‘How to Avoid Potential Pitfalls With User-Generated Content’ – Entrepreneur
Ayodeji Onibalusi says, “User-generated content (UGC) is like gold hidden in the rubble. Its potential value is great, but you’ll need to do a lot of navigating to unlock its true potential. Content marketers have already weighed in on the benefits that can be derived from UGC, and many brands have made the move to make it part of their... [Read more]
‘The Guide to Ecommerce Holiday Success [Part One]’ – HubSpot
Susannah Morris says, “Pumpkin spice is reappearing on menus and fantasy football is now the hottest hallway topic – fall is finally here. With the change in the leaves comes the inevitable countdown to Cyber Monday for ecommerce marketers. In 2015, one out of every six dollars spent over the holiday season was spent online. To capture your... [Read more]
‘Getting started with programmatic? Here are some tips from the experts’ – Econsultancy
Sean Donnelly says, “Last week we hosted Get With The Programmatic 2016 (GWTP), a conference designed to demystify programmatic and examine some of the technology steering its use cases. A key theme that came up several times throughout the day was what marketers require to get started. If you are a Marketing Director and you’ve heard how... [Read more]
‘5 Common SEO Schemes That Will Burn You’ – Entrepreneur
Jayson Demers says, “One of the things I like most about search engine optimization (SEO) is the diversity of different approaches it offers that can work for it. You don’t have to use a one-size-fits-all, cookie cutter approach, and in most cases, you can’t. Still, there are some approaches that almost never work, to the point of being counterproductive... [Read more]
