‘The No. 1 Reason Your Online Business Isn’t Making Money’ – Entrepreneur
Kimanzi Constable says, “We live in an interesting time. Today, 3 billion people log onto the internet each day, and that number is growing by 8 percent every year. You can learn how to do pretty much anything through blogs, websites, podcasts and videos. This has created a tremendous opportunity to get exposure for your business and the services and products you offer.
Despite this opportunity and access, too many online businesses don’t make any money. There aren’t any hard numbers, but talk to an online entrepreneur you know and ask if he or she is making money — the answer will probably be no.
And the reason why most online businesses don’t make any money is a simple concept that predates the Internet: What you offer has to be practical, and people have to understand how it is tangible for them.
Practical and tangible
The world of internet marketing has created a whole new language. It has mixed old-school personal development concepts with new-school marketing”.
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