Latest News
‘The Ultimate Business-Writing Checklist: How to Ensure Customer Trust and Sales’ – Entrepreneur
Yatin Khulbe says, “Words can make or break a business deal. They have the potential to convert unaware prospects into repeat buyers. Businesses become brands when they communicate their vision effectively. So, how do you bridge the gap between your company’s vision and your buyer’s need? Related: 10 Quick Tips for Better Business... [Read more]
‘What marketers need to know about Facebook’s ethnic affinity ad targeting’ – Econsultancy
Patricio Robles says, “Last week, one of Facebook’s ad targeting options became a topic of controversy. It all started with an article bearing the headline, Facebook Lets Advertisers Exclude Users by Race. The article was published by ProPublica, which bills itself as “an independent, non-profit newsroom that produces investigative... [Read more]
‘5 Quick Wins for Content Marketers’ – Copyblogger
Sonia Simone says, “Content marketing is a long game … but that doesn’t mean we can’t create some quick wins. Strategic content marketing is all about long-term results — but there’s actually a lot you can do to create some momentum right away. In this 19-minute episode, Sonia talks about: The fastest way I know to create lots and... [Read more]
‘When going HTTPS, don’t forget about local citations!’ – Search Engine Land
Andrew Shotland says, “Migrating your site to HTTPS is all the rage these days. Google is on the record as saying that using “https” in your URLs can give a site a ranking boost. That said, going HTTPS has its share of SEO challenges. Here are but a few of the HTTPS horror stories we have witnessed over the past year: Sites go HTTPS and don’t... [Read more]
‘IAB: Mobile made up nearly half of $32.7 billion record internet revenues in first half of 2016’ – Marketing Land
Ginny Marvin says, “Internet revenues surpassed another record high in the first half of 2016 to hit $32.7 billion, according to the IAB report conducted by PwC. That’s a 19-percent increase over the $27.5 billion reported for the first half of 2015. Digital growth is outpacing other media when compared to Nielsen data, thanks to mobile. Mobile... [Read more]
‘9 Sales Closing Mistakes That’ll Stop a Deal in Its Tracks’ – HubSpot
Leslie Ye says, “Discovery and qualification are more important than a hard close in modern sales, but that doesn’t mean you no longer have to ask for the business. The information you learned from your prospect at the start of the sales process only gets you 95% of the way to a deal. That last 5% — negotiation, pricing discussions, and... [Read more]
‘How to Run Successful LinkedIn Ads [Free Two-Week Planner]’ – HubSpot
Bethany Cartwright says, “LinkedIn is the #1 social media platform for B2B content distribution. That makes it a key platform to generate leads, build professional relationships, and drive leads. But it’s not enough to use LinkedIn just to build an organic following. If you want to effectively expand your content’s reach and get it in... [Read more]
‘How brands make us love them’ – ‘Mashable’
AOL team says, “Love is a complicated thing. We can’t always put our finger on why we love who or what we do, but we’re all looking for that feeling (and bonus points if our love relationships are reciprocal). Brands work this relationship magic on us, too. It’s just like the dance we do with a prospective partner — they have to hook... [Read more]
‘Three Ways Marketers Can Tell Their Stories Across Multichannel Touchpoints’ – MarketingProfs
Shawn Cabral says, “The traditional stories from our childhoods weren’t just captivating, they were also easy to compose. They had a beginning, and they had an end. There were heroes, and there were villains. And, invariably, the plot was told in chronological order by a trusted narrator. Aware of the power of stories to hold an audience,... [Read more]
‘8 ways SEO has changed in the past 10 years’ – Search Engine Land
Jayson DeMers says, “Few marketing channels have evolved as quickly or as dramatically as search engine optimization (SEO). In its infancy, SEO was the shady practice of stuffing keywords, tweaking back-end code and spamming links until you started ranking well for the keywords you wanted. Thankfully, Google stamped out those practices pretty... [Read more]
‘Opinion: Google is biased toward reputation-damaging content’ – Marketing Land
Chris Silver Smith says, “If you or your company have seen something that harms your reputation abruptly appear in Google’s search results, you may be wondering how and why something negative could appear so fast, and how it gained against longer-established materials. It’s pretty simple, though: Google’s algorithm likes it better. Let... [Read more]
‘Take This Survey to Help Determine What Makes a Great Networker Today’ – Entrepreneur
Ivan Misner says, “I’ve been writing this monthly column for Entrepreneur.com for almost 15 years! After all these years, I still find that there are many misnomers about what business networking should, or shouldn’t be about. Many people think that business networking is basically about direct selling. Others think that is about relationship... [Read more]
