Latest News

Matt Nitzberg says, “Marketers are hooked on inflated numbers, and it’s time for everyone to come back down to earth. Much of the issue started with a “use it or lose it” marketing budget strategy. If marketers didn’t spend everything they had, they didn’t get it come the next budgeting cycle. Marketers told their agencies to spend... [Read more]

Tony Messer says, “Do you offer services to other businesses in your area? Maybe you’re an Accountant, a Printer or a Training Company. If you do then I’m sure you don’t need me to tell you that it’s competitive out there. And that means that if you want a consistent flow of new inquiries coming into your business then one thing you need... [Read more]

Trond Lyngbø says, “Have you ever watched in awe as a juggler effortlessly keeps multiple balls in the air? Dexterous and agile, he tosses them high, flicks them around, even does fancy stuff with them… and still, not one of them bounces on the ground! You come home and decide to try it. But even with two balls, it doesn’t work the same way.... [Read more]

Steve Klinghoffer says, “Marketing rules and tactics for providers of professional services (such as accountants, attorneys, physicians, and dentists) are often different from those for product and service marketers. Because reputation is everything for professionals, their most effective marketing programs use a dignified tone—and a modest... [Read more]

Ann Smarty says, “Ecommerce marketers are already starting to go through their Holiday marketing checklist — that is, if they’re smart. Because they know, as you should, it’s never too early to start planning. Holiday Marketing Checklist Avoid Abandoned Shopping Carts by Using Mobile Wallets The use of mobile wallets continues to grow exponentially.... [Read more]

Divyan Gupta says, “eCommerce and fundraising are the new buzzwords. Everyone seems to be wanting in on the action. The glowing press coverages, rock star status and proclamations of the new ‘Entrepreneur God’ has everyone wanting to turn to eCommerce and get funded. Many founders and entrepreneurs think that they only way they can create... [Read more]

Tim Peterson says, “On Monday, Twitter officially expanded the length of tweets by not counting photos, videos, polls and quoted tweets against its 140-character limit. But that doesn’t mean every brand has access to the bonus character space yet. Depending on which social marketing software they use, some marketers may already be able to take... [Read more]

MOZ team says, “Featured snippets are the name of the rankings game. Often eclipsing organic results at the top of the SERPs, “ranking zero” or capturing an answer box in Google can mean increased clicks and traffic to your site. In today’s Whiteboard Friday, Rand explains the three types of featured snippets and how you can... [Read more]

Bryan Robinson says, “Today businesses are connected to consumers like never before, so it’s hardly surprising that the E-commerce industry continues to see phenomenal growth. In fact, if you take a look at this Statista report, E-commerce sales are projected to grow to 534.95 billion U.S. dollars by 2018. 1. Social Selling According... [Read more]

Daniel Burstein says, “Skeptical Millennials (defined as ages 18-34) are a notoriously hard-to-reach demographic for marketers. But a new social media outlet can help – Snapchat. For experienced marketers unfamiliar with Snapchat, it’s like direct mail, in that you can send messages to potential customers with images. But it’s like weird... [Read more]

Will McInnes says, “Social intelligence is a vital component of a CMO’s toolkit. Any modern, innovative CMO knows that to be successful he or she must integrate multiple data streams to glean valuable and actionable information for Marketing, Sales, and the wider business. Social insights provide vital support for a brand’s marketing... [Read more]

Garenne Bigby says, “Websites that contain on-page search engine optimization are making active progress to gain higher rankings within search results through improved content. This process is done through editing different components of the on-page content as well as the metadata. Sitemaps are a very beneficial tactic for on-page SEO, but they... [Read more]