Latest News

Ryan Skinner says, “Native advertising corresponds to many types of advertising, from paid search and social ads to the sponsored editorial offerings from media companies. Put simply, it’s confusing as hell to understand. Success at native means both the user of a media site or app and the advertiser explicitly get value out of the experience.... [Read more]

Summer Felix says, “Right now we have access to more content than at any point in human history. And every day, more and more is created. For example, with video alone, just on YouTube, 300 hours of new content is uploaded every minute. This ever-increasing flood of content poses some unique challenges to your business. Every day, you have to... [Read more]

Pratik Dholakiya says, “It may be difficult to imagine that a comment on social media, or ad campaign, graphic, misquote or argument could cost your organization immeasurably in terms of sales and brand favor. But these events do occur, increasingly. With communications now moving nationally and internationally at the speed of IOT, compromises... [Read more]

Aaron Houghton says, “Over the last four years I’ve helped thousands of businesses create marketing guilds so they could generate more leads and customers, share marketing costs, and ultimately dominate their target markets. You might ask, what the heck is a marketing guild? Unlike an industrial guild where businesses creating similar products... [Read more]

Patricio Robles says, “Facebook made headlines last week when The Wall Street Journal reported that it had “vastly overestimated average viewing time for video ads on its platform for two years.” It was a rare embarrassment for a company that has built one of the most powerful ad businesses in the world. By some estimates, Facebook... [Read more]

Brian Clark says, “I once asked on social media: What’s your biggest challenge when creating compelling content? I didn’t treat it as a poll with various challenges. I wanted pure, unfiltered responses. And the number one answer was: Keeping it original and interesting. So, let’s talk about that today. Meaning + fascination The two elements... [Read more]

Kelsey Libert says, “The Fractl team has worked on hundreds of content marketing projects. Along the way, we’ve kept track of a lot of data, including everywhere our client campaigns have been featured, what types of links each campaign attracted, and how many times each placement was shared. While we regularly look back on our data to evaluate... [Read more]

Paul Cheney says, “When your digital media business depends largely on page views, anything you can do to increase those views also increases the chance of long-term success. For Car & Driver, one set of pages in particular drives a significant amount of revenue – the vehicle research section. It was true in 2008, when they ran this... [Read more]

Garenne Bigby says, “The widely used term “SEO” refers to search engine optimization (or optimizer). When you make the choice to hire someone to optimize your website for search engines, it is a huge step and has the power to save you time and improve your website. If you happen to choose an SEO that is not that great, it has the potential... [Read more]

Sherry Gray says, “Years ago, many people still used their desktop or laptop computers to research products and complete online purchases. Those were the days: Businesses could get away with website design that wasn’t particularly mobile-friendly. Those days are long gone. In today’s ever-connected world, shoppers are savvier and more demanding... [Read more]

Richard Stephens says, “The superheroes in Marvel Comics’ Avengers series often join forces, commonly in some sort of shiny form-fitting clothing, to defend the weak and powerless. Whether it was Thor’s bulging biceps, Ironman’s impressive armour or the Hulk’s super strength – at some point or another, I’m sure that something about... [Read more]

Duraid Shaihob says, “$5.73bn in revenue. Nearly $400m in profit. And a market cap of over $15bn. That’s Expedia in a nutshell. One of the largest travel sites in the world, Expedia and its subsidiaries (which include Hotels.com, Trivago, HomeAway and Travelocity) help millions of travelers find flights and hotels every month. Conversion rate... [Read more]