Latest News

Verónica Jarski says, “More than 500 million people use Facebook Events each month to connect and meet up in the real world. It might seem that most of those event are to help organize a toddler’s birthday party, an end-of-semester kegger, or a casual retirement party, but that doesn’t mean Facebook Events aren’t useful for... [Read more]

Barry Levine says, “A Danish startup is now offering a new analytics service for Snapchat’s disappearing videos and photos that it says is “the only software-as-a-service analytics [exclusively] for Snapchat.” The company, Snaplytics, employs its own proprietary system to monitor activity on public, one-to-many communications, avoiding... [Read more]

Paul Cheney says, “We talk a lot about a/b testing here on MarketingExperiments. What we don’t usually talk about is a/b testing for the mobile web…especially testing within mobile apps. I thought we should change that. As I was scouring the web looking for mobile a/b tests, I found this 2-year old video by Amazon. Apparently, Amazon Web Services... [Read more]

Courtney Eckerle says, “What do you do when optimizing customer engagement means transforming the way an entire organization thinks and functions? Making a transformational shift in any company is a huge undertaking of thousands of details. In the midst of all of those details, you absolutely cannot forget to ensure that everyone, company-wide,... [Read more]

Robert Rose says, “At Content Marketing World this year, I met the CMO of a mid-sized B2B company. During our discussion about the event (and how great it was), he said, “Robert, you know the thing that I’m missing is how we’re ever going to draw a line from content marketing to top-line revenue. If I can’t do that,” he said, “then... [Read more]

Toby Nwazor says, “It is becoming increasingly difficult to retain loyal customers. This is partially due to the ever growing number of business entities that spring up like mushrooms every day. This makes it imperative for you as a business owner to retain and satisfy your customers at all costs. These five tips below will help you wow your... [Read more]

James Collins says, “Using customer segmentation and attributed reporting together allows you to gain greater insight into what drives your customers to purchase. This is crucial information in a world where paths to conversion are so complex. Ultimately, being shrewd about how you segment your marketing data gives you the opportunity to become... [Read more]

Britney Muller says, “Keyword research, the blueprint to any successful SEO strategy If you’ve been doing keyword research for a while, you’ve probably fallen into a routine. And that routine has likely been recently disrupted… thanks, Google. If you’re new to keyword research, getting comfortable with new keyword research tools will... [Read more]

Shar VanBoskirk says, “Check out our Predictions 2017: The Post-Digital CMO Appears piece that just went live this morning. We can’t help but think CMOs feel a great deal of empathy for the characters in, Game of Thrones.  Westeros is a cutthroat environment riddled with cunning strategy, but also a profound amount of character turnover, shall... [Read more]

Tim Peterson says, “Snapchat’s reported plan to take full control of ad sales from publishers in its Discover section isn’t simply a bad thing for those publishers because they can’t package Snapchat inventory into their pitches to brands, or a good thing because they’ll get content licensing money from Snapchat. It’s a mix of pros... [Read more]

Polly Allof says, “When done correctly, surveys (and polls) provide a way to quantify user opinion. Mobile app surveys can be used to gauge user satisfaction, get feedback on new functionality, understand why a feature isn’t being used, or simply to collect feedback quickly. Conduct surveys the right way comes down to aligning with these... [Read more]

Nick Hammond says, “Although it is nearly seven years since Time Magazine observed that Facebook was ‘the site that ate the internet’, in the intervening years the social network has only increased its influence in the digital space and beyond.  In the 2016 Interbrand ranking of world’s most valuable brands, Facebook climbed eight... [Read more]