Latest News
‘8 Tips for Producing Advertising That Sells’ – Entrepreneur
Craig Simpson says, “In 1983, advertising legend David Ogilvy wrote about his experiences on a number of famous ad campaigns and commented on different aspects of the business in his book Ogilvy on Advertising. In the book, he gave a rather lengthy list of qualities he believed were essential to creating a successful ad campaign. He called it... [Read more]
‘Host Your First Virtual Conference, with Bailey Richert’ – Copyblogger
Brian Clark says, “Virtual conferences have been around for years. They provide the education of a live event, without the expense of travel, hotel, and other “real world” costs that live events bring. That’s the benefit to attendees. Entrepreneurs can use virtual conferences as a way to build or expand an audience, while also developing... [Read more]
‘Facebook Data Reveals What’s Stopping Millennials From Being Loyal to Brands’ – Entrepreneur
Lydia Belanger says, “Marketers can grumble all they want about non-loyal millennials, but that doesn’t change the reality that they’re going to need to adapt if they wish to capture this younger market. New data shows that 18-to-34-year-olds do in fact want to commit to specific products and companies. A recent survey by Facebook IQ of 14,700... [Read more]
‘7 Tried-and-True Strategies SaaS Businesses Are Using to Grow’ – HubSpot
Ben Cotton says, “Back in 2011, Marc Andreessen announced in a seminal WSJ essay that “software is eating the world.” Five years later, his thesis was right — software as a service (SaaS) companies have and will continue to takeover or disrupt large parts of the economy. This change has been fueled by technology: It’s... [Read more]
‘Could AI kill off the conversion optimisation consultant?’ – Econsultancy
Ben Davis says, “I have written a little bit about artifical intelligence in recent months. Enough to improve my superficial knowledge of its application in marketing. What seems obvious is that much like most martech, AI will not endanger many jobs in the medium term. It merely creates more sophistication and more jobs, perhaps. AI isn’t... [Read more]
‘Twitter is adding new bot-like customer service options’ – Mashable
Patrick Kulp says, “Twitter is following Facebook into the automated customer service game. The social network just rolled out new welcome message and dropdown response features for advertisers that are reminiscent of Facebook’s recent branded bots push. The former allows brands to add an introductory message to any direct-message conversation... [Read more]
‘The Ultimate Homepage Planning Checklist’ – MarketingProfs
Barry Feldman says, “Come gather ’round, team, and let’s make a plan for our first, next, or new website. Where shall we begin? Easy—the homepage. We place atop the sitemap a box labeled “Home.” Smooth sailing, so far. Obviously, having a homepage is not optional. But here’s where things get quite a bit trickier…... [Read more]
‘Search ads generated 50 percent of digital revenue in first half of 2016’ – Search Engine Land
Greg Sterling says, “Digital ad revenues in the US reached $32.7 billion for the first half of 2016, according to the IAB’s new Internet Advertising Revenue Report. Overall, search ad revenue (desktop + mobile) represented 50 percent of the total, which was up 19 percent year over year. Mobile advertising as a channel (inclusive of multiple... [Read more]
Video Jeet 2 for automated website trffic #ad
Every website needs traffic. There’s no point in having a site that no one visits. If you want to increase your traffic, videos are a good tool. In fact, some people have been able to get a nearly endless stream of visits using video, and to do so automatically. The new tool that helps achieve this is Video Jeet 2. Cyril Gupta the inventor of... [Read more]
‘Instagram tests shopping outside of ads with 20 retailers in the US’ – Marketing Land
Tim Peterson says, “Ever seen a brand post a photo of a shirt on Instagram and thought, “I want that. How can I get it?” But then realized in order to get it, you need to see if the brand put the shirt’s name in the caption, then switch out of Instagram to your phone’s browser, search for the retailer’s site, then search on the site... [Read more]
‘2017 Predictions: Mobile Is The Face Of Digital’ – Forrester Blogs
Julie Ask says, “We put together our thoughts in anew 2017 Mobile Predictions report on what to expect in the mobile space next year across industries and roles. In 2016 mobile evolved from a stand-alone channel to a baseline for all branded digital experiences. In 2017, mobile will continue to elevate customer expectations as it transforms... [Read more]
‘How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands’ – HubSpot
Bethany Cartwright says, “It’s been a year since Twitter polls became an option for users to engage, entertain, and survey their social media audience. And just recently we’ve found ourselves asking, “Are there any brands out there that are really using Twitter Polls well?” In the not-so ancient past, Twitter users used to tweet out makeshift... [Read more]
