‘Should marketers be more concerned about Facebook’s video metrics faux pas?’ – Econsultancy
Patricio Robles says, “Facebook made headlines last week when The Wall Street Journal reported that it had “vastly overestimated average viewing time for video ads on its platform for two years.”
It was a rare embarrassment for a company that has built one of the most powerful ad businesses in the world.
By some estimates, Facebook and its arch rival Google now account for upwards of 80% of every dollar spent on digital ads.
According to Fischer, this issue has been addressed, and he was clear to reassure marketers that “this miscalculation has not and will not going forward have an impact on billing or how media mix models value their Facebook video investments.”
Despite the fact that Facebook’s mistake didn’t have negative billing implications, there is no doubt that it looks bad for Facebook and has led some to question whether it will dent the social network’s relationship with marketers”.
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