Latest News

Nikki Gilliland says, “According to recent research, serial returners are on the rise. This is the term used to describe online shoppers who send back more items than they keep. However, this behaviour is not usually due to indecision, but rather the confusion over variations in size and fit. It’s been suggested that online retailers should... [Read more]

Peter O’Neill says, “Just like many other research groups at Forrester Research in the past weeks, our team has gotten together, discussed, and agreed on a series of predictions for 2017 that will affect business-to-business (B2B) marketing professionals’ work. Forrester’s clients can review these in full detail in the published report,... [Read more]

Ben Jacobson says, “Today’s workforce is always on the go and multitasking. We’re busy, we’re distracted, we’re ambitious, and we’re always on the hunt for new sources of inspiration. That’s why business management-oriented podcasts are so perfect for today’s professionals. A recent comScore survey found that 22% of U.S. internet... [Read more]

Yaro Starak says, “Think of a movie or television star… …Now think of the movie or show they are most known for. (Arnold Schwarzenegger = Terminator, David Schwimmer = Friends, Kate Winslet = Titanic, Julia Roberts = Pretty Woman) Next think of an author. What book are they best known for? (Elizabeth Gilbert = Eat, Pray, Love, Paulo Coelho =... [Read more]

Nikki Gilliland says, “What does it take to build a successful startup? Alongside a simple proposition and a strong vision, the people you employ are a crucial factor in driving success. It’s not always easy to find the right kind of talent, of course. We recently spoke with six executives from the Top 100 Disruptive Brands list – published... [Read more]

Bob Marsh says, “Old-school sales managers were a lot like old-time baseball scouts. They both relied on seat-of-the-pants instincts to locate and manage their teams. But these scouts were bested when Oakland A’s manager Billy Beane (subject of the book/movie Moneyball) started using metrics-driven decisions to build a winning team. While... [Read more]

Chris Silver Smith says, “If you or your company have seen something that harms your reputation abruptly appear in Google’s search results, you may be wondering how and why something negative could appear so fast — and how it gained against longer-established materials. It’s pretty simple, though: Google’s algorithm likes it better.... [Read more]

Jim Yu says, “Digital dominates modern life. From smartwatches to home-monitoring systems, we find ourselves turning to the internet and digital connections with increasing frequency. Companies increasingly rely on chatbots when dealing with customers, and a growing number of professionals turn to digital assistants to help them remain organized. These... [Read more]

Stela Yordanova says, “In my previous article, I discussed ways to measure and analyze website traffic, engagement and conversions. In this piece, I share seven of my favorite Google Analytics reports that help B2B marketers further analyze and understand website visitors. 1. Geographical report If you target certain regions or are running advertising... [Read more]

Split Test Monkey is brand new conversion optimization software (with both split URL and Dynamic Element testing) that anyone (including you) can install to test and optimize your sales pages, landing pages, blogs and other key web properties. This new software comes from Promote Labs Inc. They have built this split testing platform to be affordable,... [Read more]

Alla Bogdan says, “In his seminal blog post about social media marketing, Neil Patel writes that “social media marketing is the process of creating content that is tailored to the context of each individual social media platform, in order to drive user engagement and sharing.” He goes on to say that while it’s important to create... [Read more]

Neil Patel says, “Content marketing has proven to be insanely effective, and can be integral to building the trust that inevitably leads to conversions. Stratabeat even found that “80 percent of business decision-makers prefer to get company information in a series of articles, versus an advertisement.” But, like most other digital-marketing... [Read more]