Latest News
‘4 Ways You Can Advertise with a Small Budget’ – AWeber
Rebecca Pollard says, “As a small business owner, you’ve poured blood, sweat and tears into your company to get it to a place where you can finally see financial benefits (go you!). But due to all of your hard work, that sometimes makes the decision to spend your hard earned money particularly difficult. When you do spend it, you want to... [Read more]
‘Five Ways to Shift Your Social Media Marketing Up One Gear’ – Small Business Trends
Jessica Davis says, “Social media is a great place to market your business, especially if you’re a small business. It doesn’t limit your traffic or reach, and allows you to connect directly with buyers without having to invest large amounts of money. By optimizing your approach to social media marketing, you can indefinitely increase everything... [Read more]
‘Are Millennials Embracing Instagram’s Stories Feature?’ – MarketingProfs
Ayaz Nanji says, “Instagram’s Stories feature, which launched in early August, is off to a strong start with Millennials, but it is still not yet liked as much as Snapchat’s version, according toa recent poll from YouGov. The report was based on data from a survey conducted August 23-26 among 547 adult Millennials (age 18-34) in the... [Read more]
‘9 tools to help you succeed with Google SERP features’ – Search Engine Land
Jordan Kasteler says, “It’s no secret that Google is in a constant state of change. The “ten blue links” that used to comprise a search engine results page (SERP) are diminishing in importance, and new features are becoming more essential with every passing month. From image results and local packs to site links and knowledge panels, Google... [Read more]
‘Facebook acknowledges discrepancy that had overstated a video view metric’ – Marketing Land
Greg Finn says, “If you have been relying heavily on Facebook’s average duration of video viewed metric, you’ve likely been using some inaccurate stats. Facebook has officially announced that the metric has bee over-reported due to a miscalculation. Along with the announcement came an apology for the misinformation from David Fisher, VP of... [Read more]
‘Penguin 4.0: Was It Worth the Wait?’ – MOZ
Joe Robison says, “For almost two years (707 days, to be precise), one question has dominated the SEO conversation: “When will Google update Penguin?” Today, we finally have the answer. Google announced that a Penguin update is rolling out and that Penguin is now operating in real-time. In a normal month, a temperature of 82°F would be slightly... [Read more]
‘What Librarians Can Teach Marketers About Weeding Out ROT’ – CMI
Jessica Coccimiglio says, “Librarians can’t keep everything; bookshelves have only so much space. As books come in, books must go out. Librarians call the process of removing books from their collection “de-accessioning” or, more casually, “weeding.” Marketers may use the term weeding, or they may talk about getting rid of ROT (redundant,... [Read more]
‘7 Truths About Content Marketing You Don’t Want to Hear’ – Business.com
Abdullahi Muhammed says, “If you write it, they will come, right? To hear some folks speak of it, that’s how content marketing works. Sadly, it’s a bit more complicated than that. Allow me to explain. At this point, there’s no question that content marketing is among the most effective ways to increase the visibility of your... [Read more]
‘4 Effective Email Marketing Conversion Tips for Small Businesses’ – Entrepreneur
Kristen Gaminga says, “Email marketing allows you to reach a highly targeted audience at a low cost. In fact, experts at Campaign Monitor, an email marketing company, estimate that an effective email marketing message has the potential to result in $38 in revenue, for just $1 of marketing investment. Here are some email marketing conversion... [Read more]
‘Why There’s No Such Thing as Being Too Obvious in Marketing’ – Convince & Convert Blog
Jeffrey L. Cohen says, “Lately, many people describe marketing as part art and part science, but that feels like an oversimplification of what we do. The art side of things is the creativity required to conjure a compelling message, develop stunning visuals, or even design a thing—whether physical or digital—that stops a prospect in their... [Read more]
‘The high price of inflated marketing metrics’ – Marketing Land
Matt Nitzberg says, “Marketers are hooked on inflated numbers, and it’s time for everyone to come back down to earth. Much of the issue started with a “use it or lose it” marketing budget strategy. If marketers didn’t spend everything they had, they didn’t get it come the next budgeting cycle. Marketers told their agencies to spend... [Read more]
‘Back to Basics: 4 Simple Changes That Will Transform Your B2B Website Ranking’ – Business.com
Tony Messer says, “Do you offer services to other businesses in your area? Maybe you’re an Accountant, a Printer or a Training Company. If you do then I’m sure you don’t need me to tell you that it’s competitive out there. And that means that if you want a consistent flow of new inquiries coming into your business then one thing you need... [Read more]
