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Kelsey Libert says, “The Fractl team has worked on hundreds of content marketing projects. Along the way, we’ve kept track of a lot of data, including everywhere our client campaigns have been featured, what types of links each campaign attracted, and how many times each placement was shared. While we regularly look back on our data to evaluate... [Read more]

Paul Cheney says, “When your digital media business depends largely on page views, anything you can do to increase those views also increases the chance of long-term success. For Car & Driver, one set of pages in particular drives a significant amount of revenue – the vehicle research section. It was true in 2008, when they ran this... [Read more]

Garenne Bigby says, “The widely used term “SEO” refers to search engine optimization (or optimizer). When you make the choice to hire someone to optimize your website for search engines, it is a huge step and has the power to save you time and improve your website. If you happen to choose an SEO that is not that great, it has the potential... [Read more]

Sherry Gray says, “Years ago, many people still used their desktop or laptop computers to research products and complete online purchases. Those were the days: Businesses could get away with website design that wasn’t particularly mobile-friendly. Those days are long gone. In today’s ever-connected world, shoppers are savvier and more demanding... [Read more]

Richard Stephens says, “The superheroes in Marvel Comics’ Avengers series often join forces, commonly in some sort of shiny form-fitting clothing, to defend the weak and powerless. Whether it was Thor’s bulging biceps, Ironman’s impressive armour or the Hulk’s super strength – at some point or another, I’m sure that something about... [Read more]

Duraid Shaihob says, “$5.73bn in revenue. Nearly $400m in profit. And a market cap of over $15bn. That’s Expedia in a nutshell. One of the largest travel sites in the world, Expedia and its subsidiaries (which include Hotels.com, Trivago, HomeAway and Travelocity) help millions of travelers find flights and hotels every month. Conversion rate... [Read more]

Tim Peterson says, “Back in March 2016, you might remember Facebook announcing that three million businesses actively advertise on its social network. Well, now that number is four million. That’s one million advertisers added in less than seven months. For comparison, Facebook’s main current rival in the social advertising space, Twitter,... [Read more]

Allie Freeland says, “We hear about business visibility online all the time. All the big terms start to fly about. SEO, Social Media, pay-per-click, Cost-per-action, etc. All of these online activities are not only about traffic, but drawing traffic to yourself, and of course the icing on the cake is what traffic returns consistently. For certain... [Read more]

Steve Young says, “Are you looking for simple strategies that can lead to thousands — if not millions — of downloads? Are you looking for out-of-the-box app marketing ideas to help your app get discovered? Getting downloads for your app is a tough task. But here are five simple growth hacks to help you increase downloads for your... [Read more]

Aja Frost says, “Your best and worst-performing email subject lines may seem like a random collection. But we’ve got good news for reps looking to increase their open and response rates: Successful subject lines actually share several common characteristics. Once you know the science of a compelling line, you can focus on the art. Perfect the... [Read more]

Jacob Warwick says, “Many people jump into content marketing because they were inspired by all the success stories and case studies they read. You know what I’m talking about, the content marketing for content marketing. But while content marketingseems straightforward, actually measuring its success can be challenging in practice. Customer... [Read more]

Sean Donnelly says, “The first banner ad appeared on Hotwired.com, the original website for Wired Magazine all the way back in 1994. Since then, the time and attention that consumers have to see and consider advertising has reduced significantly. This is for a number of reasons. 1. Consumer trust Firstly, and perhaps most importantly, is the... [Read more]