Latest News
‘Does Successful Content Marketing Lead to Rising Stock Prices?’ – CMI
Joe Pulizzi says, “Your audience is hungry. They want content that’s relevant to their problems, solves the problems NOW, and isn’t just clickbait. But they want it consistently. People get upset if they can’t read things on a regular basis. And that poses a problem for you, the content creator: How do you generate quality content, without... [Read more]
‘Study shows Google’s Possum update changed 64% of local SERPs’ – Search Engine Land
Joy Hawkins says, “In the local SEO community, Google’s recent Possum update was a very big deal. To those of us who regularly track the search results for local businesses, it was obvious there were massive changes on September 1. The SEO community as a whole has been relatively quiet about this huge update, and I believe this is because... [Read more]
‘5 ways to use personalized video in your next marketing campaign’ – Marketing Land
Michael Litt says, “Personalized video is the happy, and very effective, marriage of two of today’s hottest marketing trends: personalization and video. We’re personalizing everything these days. From shoes to cars, businesses have discovered that the more something feels uniquely yours, the more likely you are to buy it. The personalization... [Read more]
‘Easy Ways to Increase Your Email Open Rate’ – Business.com
Tim Brown says, “You probably spend a lot of time pursuing leads in search of potential customers. When you’ve identified someone promising, you want to nurture that lead carefully. This means crafting a conversion funnel to slowly guide them towards a purchase, and emails are an excellent way to connect with an audience. Think of it this way: If... [Read more]
‘5 Tips for Creating Content to Share on LinkedIn’ – Entrepreneur
Steve Lazuka says, “Smart marketers know that creating highly shareable content is the best way to spread their message for the least money. When your content is intriguing, people not only click on it, but they share it. They want to be in the know, and sharing witty, insightful content is one of the easiest ways to attain expert status and... [Read more]
‘Boost Customer Obsession With Business Technology’ – Forrester Blogs
Eveline Oehrlich says, “Welcome to the age of the customer! To quickly recap: this is the age where digitally empowered customers are driving firms to become customer-obsessed, digital businesses that apply customer-led, insights-driven, fast, and connected technology. You may be asking “What does this have to do with me and my responsibility... [Read more]
‘Google begins mobile-first indexing, using mobile content for all search rankings’ – Search Engine Land
Barry Schwartz says, “Google has begun testing its mobile-first index, which will primarily look at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile version. We expected this was coming and even heard about it over a year ago, but this is the first time Google has posted details... [Read more]
‘The Most Shared Phrases and Topics on LinkedIn’ – HubSpot
Joe Griffin says, “LinkedIn is best known as the world’s largest professional network — in other words, users aren’t there to look at cat memes or read celebrity gossip. Instead, they’re looking to connect with people in their industry, network, keep up with industry news, and look potential job opportunities. For marketers,... [Read more]
‘Three ways marketers can deal with the abundance of content’ – Econsultancy
Glen Hartman says, “Marketers love content – the themes and stories that really bring to life the essence of a brand. However, the best content is literally worthless if not managed properly. And new channels are popping up every day. As marketers, we know finding the right balance between the creation, distribution and management of content... [Read more]
‘How Can Small Businesses/Websites Compete with Big Players in SEO?’ – MOZ
MOZ team says, “It may seem like an impossible uphill battle to compete with big sites in the SERPs, but there are benefits to running a smaller site that can make a tremendous difference to your SEO. In today’s Whiteboard Friday, Rand explains how small businesses and websites can target opportunities the big sites can’t, in spite... [Read more]
‘Keep It Simple: Mass Texting Rules You Must Follow’ – Business.com
Scott Gerber says, “Texting is ingrained into our social norms. We text everyone from family members to friends and co-workers. Even business-to-customer contact is carried out through texting. Despite its part of daily lives, too many texts [especially from a business] can be overwhelming. As a business owner, can you integrate texting into... [Read more]
‘Get Maximum Followers on Twitter for Free. Here’s How’ – Entrepreneur
Saumya Kaushik says, “Twitter, the famous micro-blogging website that allows an individual from all stripes to reach out to a million people all at once is an internet sensation since its very inception. But, the question is – How do you reach out to these million people in just one go? The answer lies in the fact that one should possess a... [Read more]
