Latest News
‘How to Craft a LinkedIn InMail That Gets Results’ – HubSpot
Nataly Kelly says, “I’ll admit it — I love LinkedIn. It’s one of the few places online where I feel mostly shielded from unwanted interactions. Ironically, most of us are on LinkedIn to make connections that will help us to advance the goals of our companies, and of course, to improve our own careers. So here’s the catch: How can... [Read more]
‘Google has changed Play Store ads: The implications for app marketers’ – Econsultancy
Brett Patterson says, “When it comes to promoted app ads, Google changed things in a big way a few weeks ago. We know that it is always trying to appease both the developer and the Android consumer and these changes are another push in that direction. The first big change is the addition of a second ad placement for non-branded searches in the... [Read more]
‘Ecommerce Is Growing, But Customers Still Prefer Shopping in Stores’ – Entrepreneur
Rose Leadem says, “Even with the rise of ecommerce, nothing beats an in-store shopping experience. Aside from books, electronics and office supplies, a majority of people still prefer to shop in a physical store, according to the Walker Sands Future of Retail 2016 report. The report, which surveyed more than 1,400 U.S. consumers, revealed surprising... [Read more]
’10 tremendous digital marketing stats from this week’ – Econsultancy
Nikki Gilliland says, “In the mood for some stats? Of course you are. Well, we’ve got a rather enjoyable round-up in store for you this week, including news about Christmas toy searches, brand loyalty, smartphone usage and much more. As always, the ever reliable Internet Statistics Compendium is ready and waiting if you want more of the... [Read more]
‘How to Transform Complex Data Into Understandable and Shareable Visuals’ – CMI
Clare McDermott says, “Scott Berinato is the senior editor of Harvard Business Review and author of Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations. Passionate about the transformative power of data visualization inside organizations, Berinato shares how he uses data visualization at HBR and why he thinks we... [Read more]
‘How Google Home turns voice answers into clickable links’ – Search Engine Land
Danny Sullivan says, “Think of the new Google Home assistant as a voice-only search engine. You ask it questions by voice; it gives back answers by voice. If you’re a search marketer, that immediately raises a big concern: How do I get traffic and visitors from this thing, if they can’t click to me? Turns out, they can. The key is the Google... [Read more]
‘Study says only 8 percent of shoppers using retailer apps, should they give up?’ – Marketing Land
Greg Sterling says, “It’s very well established that consumers use smartphones as shopping assistants in stores. We’re now getting into the nuances of how they use them and how marketers and retailers can be more effective in tapping that in-store usage. A new survey from inMarket offers some insights and a bit of contradictory data to the... [Read more]
’12 Essential Tools Every Sales Department Should Be Using’ – Business.com
Scott Gerber says, “Even the most experienced salesperson can find themselves overwhelmed or out of time during the sales process as they’re generating leads, reaching out to the customer and remembering to follow up. Luckily, there are tools that can be implemented in any sales department to make the process more organized and efficient.... [Read more]
‘7 Lessons Entrepreneurs Can Learn From Vine’s Demise’ – Entrepreneur
Lesya Liu says, “Last week Twitter announced that it is shutting down Vine. The six-second video creation app won’t be available much longer. Although the site will remain up indefinitely to pass the cultural heritage to the future generations. While the news created major waves in digital community, it really came as no surprise. Its parent... [Read more]
‘Uncover hidden potential in your paid search and shopping campaigns’ – Search Engine Land
Andreas Reiffen says, “In search marketing, we’re always trying to get that little bit of extra performance out of our paid campaigns. But what do you do when you’ve optimized your bids, tested (and improved) your ad copy and refined your target URLs? To uncover the hidden potential in your campaigns, you need to identify and assess anomalies... [Read more]
‘Should you be using LinkedIn Ads?’ – Marketing Land
AJ Wicox says, “All too often, I hear two complaints about LinkedIn Ads: It’s too expensive. It doesn’t work. Generally, when I hear this feedback, it’s from those who don’t have the right business to be advertising on LinkedIn. So I thought I’d share what types of businesses should be using LinkedIn, as well as those that should... [Read more]
‘Social Video Throwdown: Pinterest Enters the Ring With Facebook and Twitter’ – Entrepreneur
Aaron Agius says, “In August, Pinterest followed other major social platforms by launching full video ads for brands. More options for video marketing can only be good news for marketers, and here’s why I think so: One-third of all online activity is spent watching video 90 percent of users say seeing a video about a product is helpful in... [Read more]
