Yaro Starak says, “Think of a movie or television star…

…Now think of the movie or show they are most known for.

(Arnold Schwarzenegger = Terminator, David Schwimmer = Friends, Kate Winslet = Titanic, Julia Roberts = Pretty Woman)

Next think of an author. What book are they best known for?

(Elizabeth Gilbert = Eat, Pray, Love, Paulo Coelho = The Alchemist, Roald Dahl = Charlie and the Chocolate Factory)

Most well known creative people have a huge body of work, but there’s frequently one big break out success that they become known for far above everything else.

Humans are good at association. We remember things by connecting a person with an event or an experience we had with them or their work, often referred to us by another human being.

We like to compartmentalize too. It makes it easier for recollection and transmission to other human beings. We put things into ‘boxes’ in our brains with simple labels we can easily share with others when asked”.

If I Was Only Allowed To Share One Marketing Idea With You, This Is It…

‘Entrepreneurs-Journey’ Blog


You May Also Like These Topics...

How Consumer Insights Provide a Competitive Advantage in a Recession, October 20 [Webinar]

Understanding how consumer behaviors are likely to shift is more crucial than ever. One way to can gain a competitive edge in this context is by building a consumer insights practice relying on rich, real-time, AI-powered consumer intelligence. Adweek is hosting a webinar ‘How Consumer Insights Provide a Competitive Advantage in a Recession: Win Pitches […]

Sharing is caring

Reminder- The 8 Biggest Email Mistakes and How to Avoid Them, October 4 [Webinar]

This is a reminder for MarTech’s webinar on October 4, 2022. MarTech is hosting a webinar ‘The 8 Biggest Email Mistakes and How to Avoid Them’ on Tuesday, October 4, 2022, at 1.00 pm EDT. The MarTech team says, “This webinar covers the eight most common email marketing pitfalls, including deliverability, subject lines, design, and […]

Sharing is caring

Reminder- Unlock the Hidden Potential of Your First-Party Data, October 4 [Webinar]

This is a reminder for Adweek’s webinar on October 4, 2022. Adweek is hosting a webinar ‘Unlock the Hidden Potential of Your First-Party Data: Drive Impact Across Acquisition, Retention and More’ on Thursday, October 6, 2022, at 1.00 pm EDT. The Adweek team says, “Join Resonate CMO Ericka Podesta McCoy as she reveals how to […]

Sharing is caring

Reminder- The Marketer’s Guide to Post-Cookie Targeting: Evolve Beyond Third-Party Data, October 4 [Webinar]

This is a reminder for Adweek’s webinar on October 4, 2022. Adweek is hosting a webinar ‘The Marketer’s Guide to Post-Cookie Targeting: Evolve Beyond Third-Party Data’ on Tuesday, October 4, 2022, at 1.00 pm EDT. The Adweek team says, “Glean key insights from leaders at NetBase Quid, who will reveal how you can evolve beyond […]

Sharing is caring
Sharing is caring