Latest News
‘Getting More Traffic, Links, and Shares to Your Content’ – Copyblogger
Sonia Simone says, ““Help! No one is reading my content!” We have some thoughts … Whether your site is big or small, we all want more engaged visitors who are reading, watching, and listening to our content. In this 23-minute episode, Sonia talks about: The smartest place (usually) to send paid traffic How to generate the “signals of... [Read more]
‘5 Tips to Get Off the Content Marketing Struggle Bus & Create Content Your Audience Will Love’ – MOZ
Ronell Smith says, “The young man at the back of the ballroom in the Santa Monica, Calif., Loews hotel has a question he’s been burning to ask, having held it for more than an hour as I delivered a presentation on why content marketing is invaluable for search. When the time comes for Q&A, he nearly leaps out of his chair before announcing... [Read more]
‘9 hard truths about links’ – Search Engine Land
Julie Joyce says, “Countless articles about links are written every day. Many of them are excellent, filled with some really good tips to help you do well. Some of them are awful, full of bad advice. However, the biggest thing that bugs me about link-building advice is this: a lot of it pretends to offer guarantees. People talk about how to Penguin-proof... [Read more]
‘Snapchat copies two of Instagram’s features, adds World Lenses’ – Marketing Land
Tim Peterson says, “It’s Snapchat’s turn to copy Instagram. On Tuesday, Snapchat finally updated its Stories product — the one Instagram copied in August — with the ability to rewind through Stories, which has been possible on Instagram, but not on Snapchat. If that seems like a minor adjustment, then you haven’t come close to throwing... [Read more]
‘Could Musical.ly be the next big social video platform?’ – Entrepreneur
Nikki Gilliland says, “Last week, Twitter announced the impending closure of Vine. Despite being bad news for creators and fans alike, it doesn’t mean the demand for social video is dead. Far from it in fact – demonstrated by the rise in popularity of the music video platform, Musical.ly. With over 10m daily active users and a reported... [Read more]
‘3 Steps to Writing and Promoting an eBook’ – Econsultancy
Wendy Keller says, “An ebook is an excellent choice for a freemium or a premium. It allows you to give valuable knowledge to people, which anchors your expertise in their minds. It also entitles you to tactfully pitch them while they’re reading. Best of all, an ebook is the easiest way to attract the benefits from the principle of “Givers... [Read more]
’50 Online Business Ideas’ – Small Business Trends
Annie Pilon says, “These days, one of the main tools you need to start a business is an internet connection. There are so many different opportunities out there to start businesses online. And in some cases, you don’t even need much more than that connection in order to get your business going. Here are 50 online business ideas you can start... [Read more]
‘The insider’s guide to choosing a programmatic buying platform’ – Marketing Land
Brad Bender says, “Readers of Marketing Land are surely aware of the opportunity with programmatic advertising, whether from the excellent MarTech Landscape Series or your years of experience. The benefits of programmatic are clear: Using data and technology increases efficiency and improves campaign performance. The next big question, though,... [Read more]
‘Why is free money that can be used on local search marketing being left on the table?’ – Search Engine Land
Wesley Young says, “According to a recently released white paper by the Local Search Association (LSA) on co-op advertising programs, titled, “Breaking through the Co-op Clutter,” estimates of unused or unclaimed co-op dollars range from $14 billion to $35 billion. Even on the low end of that range, that’s a lot of cash. Estimates of the... [Read more]
‘Facebook’s 10-year plan: Connectivity, artificial intelligence & VR’ – Entrepreneur
Nikki Gilliland says, “For most companies, forward planning might mean thinking about what is going to happen in the next 12 months. For Facebook, it means the next 10 years. These were the opening words of Mike Schroepfer, CTO of Facebook, in his kick-off talk at Web Summit in Lisbon. I was sat in the audience, pastei de nata in hand, ready... [Read more]
‘Bold, New Ecommerce Businesses Are the Ones Holding Sway in the Online Marketplace’ – Econsultancy
Pratik Dholakiya says, “The global ecommerce market is on pace to sell more than $22 trillion in products by the time 2016 comes to a close. Even though annual growth rates are set to slow down in the coming years, the ecommerce juggernaut shows no such signs of stalling. In fact, experts predict it will continue to post double-digit growth... [Read more]
‘6 Ways Social Sharing Can Grow Your Email List’ – AWeber
Olivia Dello Buono says, “Crafting great content isn’t enough to get your content to go viral. In a world where sharing is social currency, social engagement is more important than ever if you want the world to see your content. And it could be the key to getting more eyes on your emails (more sharing = more website visitors and exposure... [Read more]
