Latest News
’30 Ways to Slice Your Email Database for Better Email List Segmentation’ – HubSpot
Sophia Bernazzani says, “If you’re new to the world of email marketing, you might be unfamiliar with the importance ofsegmenting your email lists. But it’s a big deal: According to DMA, 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015. The best part about email segmentation? There are a ton... [Read more]
‘Optimizing for RankBrain… Should We Do It?’ – MOZ
MOZ team says, “If you’ve been stressing over how to optimize your SEO for RankBrain, there’s good news: you can’t. Not in the traditional sense of the word, at least. Unlike the classic algorithms we’re used to, RankBrain is a query interpretation model. It’s a horse of a different color, and as such, it requires... [Read more]
‘Two different paths to influencer marketing: Which is best for you?’ – Econsultancy
Nicolas Chabot says, “Influencer marketing is a complex space. As the practice evolves, multiple propositions compete on the market ranging from talent management agencies and specialist influencer boutiques, to influencer marketplaces and dedicated influencer management platforms. There have been several high profile examples of influencer marketing... [Read more]
‘How Do Buyer Journeys Relate To the Customer Life Cycle?’ – Forrester Blogs
Lori Wizdo says, “At Forrester, we’re pretty zealous in our recommendations that B2B marketers must shift their marketing focus from a product and channel centric approach to a customer-centric approach, using the customer life cycle as a design framework for company-wide engagement. The customer life cycle is simply the enterprise’s view... [Read more]
‘Gmail finally supports responsive design: answers to 4 burning questions’ – ‘Marketing Land’ Article
Chad White says, “Gmail started rolling out support for CSS media queries across its email clients around midnight last night, following through on the September 14 announcement that it would support responsive design later in the month. With these media queries, email designers will be able to specify different display styles based on things... [Read more]
‘How to Plan & Execute Effective ‘Welcome’ Emails’ – HubSpot
Carl Sednaoui says, “How successful are your ‘welcome’ emails? On average, ‘welcome’ emails receive an unusually high open rate of 50% — making them86% more effective than newsletters. These emails are responsible for setting the tone and creating expectations with your newest subscribers and customers. This is... [Read more]
‘Reimagining customer loyalty: Why it’s about more than just a store card’ – Econsultancy
Ben Pask says, “There are indications that the level of interest towards brand loyalty remains increasingly strong. Do a quick search in Google Trends and interest in the topic of ‘customer loyalty’ shows signs of steady growth after the 2008 recession. It comes as no surprise, as macro-economic forces drive customers to seek better value... [Read more]
‘The four pillars of the future of SEO’ – Search Engine Land
Pratik Dholakiya says, “SEO has come a long way from being all about on-page optimization, building backlinks and creating “relevant” content. When I read popular search engine blogs, I notice a definite trend: SEO is moving toward a more inclusive strategy that goes beyond new ways of link building or content marketing. A huge part of... [Read more]
‘5 Spicy Sales Email Subject Lines Guaranteed to Get a Response’ – HubSpot
Adam Honig says, “How many emails did you get last week? We all send and receive what seems like hundreds of emails a day. (Which, by the way, is a heck of a lot easier to manage using a tool like Spiro.) So you have to grab your prospects’ attention with a kickass subject line. You’re here to sell, not waste your time sending boring emails... [Read more]
‘Goldman Sachs creates in-house content studio’ – Econsultancy
Patricio Robles says, “Goldman Sachs is best known for its investments in the financial markets, but the banking behemoth, which has been around for more than 100 years, is also making investments in digital marketing. In fact, as the firm’s VP of Digital & Social Media Strategy, Kaydee Bridges, revealed to attendees at Advertising... [Read more]
‘Why call tracking helps improve PPC lead generation account performance’ – Search Engine Land
Jeff Baum says, “Many businesses receive significant lead volume from phone calls. The reason marketers want to generate phone leads is to capitalize on the immediacy of being able to activate the sales funnel. This article delves into why lead generation businesses need to have a call tracking solution in place, how data collected through call... [Read more]
‘What’s new and cool at Google from SMX East 2016’ – ‘Marketing Land’ Article
Mark Traphagen says, “At this year’s SMX East conference, which took place this week in New York City, Search Engine Land reporter Ginny Marvin and contributing editor Greg Sterling hosted a conversation with Google executives Jerry Dischler, the vice president of AdWords (@jdischler) and Babak Pahlavan, the global head of products and director... [Read more]
