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‘How to Write a B2B Explainer Video Script That Converts’ – MarketingProfs
Colin Hogan says, “You market and sell to businesses, not to consumers. We’re talking real B2B stuff here. So, if you’re going to create marketing and sales material, which make no mistake your explainer video is, you should make sure to keep the type of business you’re selling to in mind, right? Sure, but what about the people... [Read more]
‘Prepping SEO for 2017: it’s all about the ROI’ – Search Engine Land
Sherry Bonelli says, “Fall is in the air, and that can only mean one thing for most digital marketers: budget season. The approaching fourth quarter is often the time when companies begin the budget and planning process for the next fiscal year. And it seems that ROI, while always considered a top priority, has renewed importance now. Advertising... [Read more]
‘Two new studies look at what kinds of campaigns, mobile ad formats work best’ – Marketing Land
Barry Levine says, “Since the birth of advertising, marketers have been trying to figure out how such messaging might work best. This week, two new studies presented at the Ad Week conference in New York City offer a few hints. The Advertising Research Foundation (ARF) released its study, “How Advertising Works Today,” which focused on the... [Read more]
‘Guide to Navigation: What is a Sitemap in SEO?’ – Business.com
Garenne Bigby says, “A sitemap is a file (XML, HTML, etc.) that is filled with URLs that are associated with one single website. It can be thought of as a log of every web page on the site. It needs to be found easily on the website so that search engine crawlers can stumble upon it if you are not crawling the website manually. Sitemaps were... [Read more]
‘5 Reasons to Quickly Start Using Accelerated Mobile Pages’ – Entrepreneur
John Lincoln says, “So you’re thinking about adding Accelerated Mobile Pages (AMP) to your website? Stop thinking and start doing! Of course, it is all about how you implement AMP, but we’ll get into that. If you’re unfamiliar with AMP, it’s an open-source technology that enables pages on your site to load quickly for users on a... [Read more]
‘Twitter’s Moment feature is now open to all: Here’s how to use it’ – Econsultancy
David Moth says, “Twitter has just opened up its Moments feature to everyone, so I decided to take it for a test run. I will admit that I’ve probably only clicked into the Moments tab a handful of times, so I’m hardly a power user. Equally, I’ve not noticed many people sharing Moments within my feed. However, Twitter is persisting with... [Read more]
‘The Beginner’s Guide to Launching a Mobile SEO Campaign’ – Entrepreneur
Aaron Agius says, “Mobilegeddon was a game-changer. Google tweaked its algorithm in April 2015 to favor mobile-ready websites in searches performed on mobile devices. A little more than a year later, over half of all worldwide searches happen on mobile devices. It’s a big deal in marketing. If your site isn’t mobile-friendly, you’re... [Read more]
‘Content Marketing Takes a Turn for the Better: New 2017 Research’ – CMI
Joe Pulizzi says, “If you were able to join us at Content Marketing World — or have been following some of the coverage — you know that the tides are turning. While last year at this time we were facing the trough of disillusionment, the energy and momentum we are seeing right now are far more positive. In fact, our newest research,B2B... [Read more]
‘2017 B2B Content Marketing Benchmarks, Budgets, and Trends’ – MarketingProfs
Ann Handley says, “B2B content marketers are doing a great job, but they’re still up against some challenges, according to brand-new research. First, the good news: B2B marketers are indeed finding success with content marketing: 62% of B2B marketers in North America say their organization’s overall approach to content marketing has... [Read more]
‘Content and SEO: Building linkable content’ – Search Engine Land
Andrew Dennis says, “In March, Google Search Quality Senior Strategist Andrey Lipattsev stated that Google’s two top ranking factors are content and links. Content and links have a symbiotic relationship: great content attracts links, and links improve the visibility and popularity of content. However, not all types of content will attract... [Read more]
‘How to scale organic local marketing’ – Marketing Land
Megan Hannay says, “Scaling local seems oxymoronic, which is why advertising platforms — digital and analog — rule in the local space. If you Google the term “local marketing agency,” you’ll see results for SEM and ad campaigns, plus nods to local SEO (which often begins with scaled citation tools, like Yext). The agencies that do focus... [Read more]
‘7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking’ – HubSpot
Samantha Shannon says, “If you are currently running a content marketing campaign, I’m sure that you have written and published a good amount of blogs. But are they bringing in traffic? You can publish a great piece of content, but if no one ever reads it your time and energy will have been for nothing. So what can you do about it? Get... [Read more]
