Latest News

eMarketer team says, “Account-based marketing has been around for more than a decade, but advances in marketing technology and data collection have turned it into a hot trend among business-to-business (B2B) marketers. Register here for a complimentary eMarketer webinar, Account-Based Marketing—Beyond the Hype, to learn: What account-based... [Read more]

Ben Davis says, “The Accelerated Mobile Pages (AMP) project seems to be progressing nicely. Google has recently revealed integrations with Tag Manager, A/B testing in Analytics, long-awaited form elements are now possible (e.g. email fields), and there’s a continuing roadmap of features. For the uninitiated, here is a digested list of AMP’s... [Read more]

Sheila Eugenio says, “Few industries are as competitive as ecommerce. Not only are online retailers competing with other online stores and brick-and-mortar locations, but also the overall noise that is the Internet. We live in a world where consumer attention span is getting shorter and shorter:40 percent of people abandon a website that takes... [Read more]

Sonia Simone says, ““Help! No one is reading my content!” We have some thoughts … Whether your site is big or small, we all want more engaged visitors who are reading, watching, and listening to our content. In this 23-minute episode, Sonia talks about: The smartest place (usually) to send paid traffic How to generate the “signals of... [Read more]

Ronell Smith says, “The young man at the back of the ballroom in the Santa Monica, Calif., Loews hotel has a question he’s been burning to ask, having held it for more than an hour as I delivered a presentation on why content marketing is invaluable for search. When the time comes for Q&A, he nearly leaps out of his chair before announcing... [Read more]

Julie Joyce says, “Countless articles about links are written every day. Many of them are excellent, filled with some really good tips to help you do well. Some of them are awful, full of bad advice. However, the biggest thing that bugs me about link-building advice is this: a lot of it pretends to offer guarantees. People talk about how to Penguin-proof... [Read more]

Tim Peterson says, “It’s Snapchat’s turn to copy Instagram. On Tuesday, Snapchat finally updated its Stories product — the one Instagram copied in August — with the ability to rewind through Stories, which has been possible on Instagram, but not on Snapchat. If that seems like a minor adjustment, then you haven’t come close to throwing... [Read more]

Nikki Gilliland says, “Last week, Twitter announced the impending closure of Vine. Despite being bad news for creators and fans alike, it doesn’t mean the demand for social video is dead. Far from it in fact – demonstrated by the rise in popularity of the music video platform, Musical.ly. With over 10m daily active users and a reported... [Read more]

Wendy Keller says, “An ebook is an excellent choice for a freemium or a premium. It allows you to give valuable knowledge to people, which anchors your expertise in their minds. It also entitles you to tactfully pitch them while they’re reading. Best of all, an ebook is the easi­est way to attract the benefits from the principle of “Givers... [Read more]

Annie Pilon says, “These days, one of the main tools you need to start a business is an internet connection. There are so many different opportunities out there to start businesses online. And in some cases, you don’t even need much more than that connection in order to get your business going. Here are 50 online business ideas you can start... [Read more]

Brad Bender says, “Readers of Marketing Land are surely aware of the opportunity with programmatic advertising, whether from the excellent MarTech Landscape Series or your years of experience. The benefits of programmatic are clear: Using data and technology increases efficiency and improves campaign performance. The next big question, though,... [Read more]

Wesley Young says, “According to a recently released white paper by the Local Search Association (LSA) on co-op advertising programs, titled, “Breaking through the Co-op Clutter,” estimates of unused or unclaimed co-op dollars range from $14 billion to $35 billion. Even on the low end of that range, that’s a lot of cash. Estimates of the... [Read more]